PENGARUH HARGA, KUALITAS LAYANAN DAN DAYA TARIK TERHADAP KEPUTUSAN BERKUNJUNG ULANG (Studi pada Museum Nasional)

MUZAKKI, ZAHRAN (2023) PENGARUH HARGA, KUALITAS LAYANAN DAN DAYA TARIK TERHADAP KEPUTUSAN BERKUNJUNG ULANG (Studi pada Museum Nasional). S1 thesis, Universitas Mercu Buana Jakarta.

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Abstract

This study aims to determine the effect of price, service quality, and attractiveness on the decision to revisit the National Museum - Central Jakarta. The population in this study are consumers who have visited or know the National Museum. The sample used in this study was 150. The sampling method used in this study was a purposive sampling technique, which is a sampling technique for data sources with certain considerations. The data collection technique was carried out using a questionnaire and data processing was carried out using the SEM-PLS analysis technique using the SmartPLS software. The results of this study found that price has a significant effect on the decision to visit the National Museum, service quality has a significant effect on the decision to visit the National Museum, attractiveness has a significant effect on the decision to visit the National Museum. Keywords: Price, Serivice quality, Attractiveness, Decision to Visit Penelitian ini bertujuan Mengetahui Pengaruh Harga, Kualitas Layanan,dan Daya Tarik Terhadap Keputusan Berkunjung Ulang pada Museum Nasional – Jakarta Pusat. Populasi pada penelitian ini yaitu konsumen yang pernah berkunjung atau mengetahui Museum Nasional. Sampel yang digunakan dalam penelitian ini sebanyak 150. Metode penarikan sampel yang digunakan dalam penelitian ini adalah Teknik purposive sampling, yaitu teknik pengambilan sampel sumber data dengan pertimbangan tertentu. Adapun teknik pengumpulan data dilakukan menggunakan kuesioner dan olah data dilakukan dengan teknik analisis SEM-PLS menggunakan perangkat lunak SmartPLS. Hasil penelitian ini mendapati bahwa harga berpengaruh signifikan terhadap keputusan berkunjung ke Museum Nasional, kualitas layanan berpengaruh signifikan terhadap keputusan berkunjung ke Museum Nasional, daya tarik berpengaruh signifikan terhadap keputusan berkunjung ke Museum Nasional. Kata Kunci: Harga, Kualitas Layanan, Daya Tarik, Keputusan Berkunjung

Item Type: Thesis (S1)
Call Number CD: FE/MJ. 23 427
Call Number: SE/31/23/472
NIM/NIDN Creators: 43119010223
Uncontrolled Keywords: Harga, Kualitas Layanan, Daya Tarik, Keputusan Berkunjung
Subjects: 000 Computer Science, Information and General Works/Ilmu Komputer, Informasi, dan Karya Umum > 060 General Organizations, Foundations, and Museology/Organisasi-organisasi Umum, dan Museologi > 069 Museology (Museum science)/Museologi > 069.1 Museum Services to Patrons/Layanan Museum untuk Pelanggan > 069.13 Museum Services to Patrons/Layanan Museum untuk Pelanggan > 069.132 Museum Services to Patrons/Layanan Museum untuk Pelanggan
000 Computer Science, Information and General Works/Ilmu Komputer, Informasi, dan Karya Umum > 060 General Organizations, Foundations, and Museology/Organisasi-organisasi Umum, dan Museologi > 069 Museology (Museum science)/Museologi > 069.2 Museum Management and Use of Physical Plant/Manajemen Museum
000 Computer Science, Information and General Works/Ilmu Komputer, Informasi, dan Karya Umum > 060 General Organizations, Foundations, and Museology/Organisasi-organisasi Umum, dan Museologi > 069 Museology (Museum science)/Museologi > 069.5 Collections and Exibits of Museum Objects/Koleksi dan Pameran Museum
Divisions: Fakultas Ekonomi dan Bisnis > Manajemen
Depositing User: khalimah
Date Deposited: 24 Nov 2023 03:22
Last Modified: 24 Nov 2023 03:22
URI: http://repository.mercubuana.ac.id/id/eprint/84276

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