PENGARUH PERSEPSI KUALITAS, KEPUASAN PELANGGAN DAN PERSEPSI HARGA TERHADAP MINAT BELI ULANG KONSUMEN (Studi Pada UMKM Sop Kambing Pak Amir dan Bu Hanum)

ALRASYIDI, MUHAMMAD RIZIQ (2023) PENGARUH PERSEPSI KUALITAS, KEPUASAN PELANGGAN DAN PERSEPSI HARGA TERHADAP MINAT BELI ULANG KONSUMEN (Studi Pada UMKM Sop Kambing Pak Amir dan Bu Hanum). S1 thesis, Universitas Mercu Buana Jakarta.

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Abstract

This research aims to anlyze the effect of perceived quality, customer satisfaction and perceived price on repurchase intentions on Sop Kambing Pak Amir dan Bu Hanum. The population in this research were customers from Sop Kambing Pak Amir dan Bu Hanum restaurant with a sample size of 175 which has determined by using non-probability technique namely accidential sampling. The sampling collection method was carried out using questionnaire and data processing was carried out using the SEM-PLS analysis technique using SmartPLS 3.0 software. The result of this research found that perceived quality and perceived price had a positive and significant effect on repurchase intentions of consumers of Sop Kambing Pak Amir dan Bu Hanum, on the other, it did not find significant between customer satisfaction on consumer repurchase intention. Keywords: Perceived Quality, Customer Satisfaction, Perceived Price, Repurchase Intentions Penelitian ini bertujuan untuk menganalisis pengaruh persepsi kualitas, kepuasan pelanggan, dan persepsi harga terhadap minat beli ulang konsumen pada UMKM Sop Kambing Pak Amir dan Bu Hanum. Populasi dalam penelitian ini adalah para konsumen dari rumah makan Sop Kambing Pak Amir dan Bu Hanum dengan ukuran sampel 175 dengan menggunakan teknik sampling non-probability, yaitu accidental sampling. Adapun teknik pengumpulan data dilakukan menggunakan kuesioner dan olah data dilakukan dengan teknik analisis SEM-PLS menggunakan perangkat lunak SmartPLS 3.0. Hasil penelitian ini mendapati bahwa persepsi kualitas dan persepsi harga berpengaruh positif dan signifikan terhadap minat beli ulang konsumen Sop Kambing Pak Amir dan Bu Hanum, disisi lain tidak ditemukan signifikansi antara kepuasan pelanggan terhadap minat beli ulang konsumen. Kata Kunci: Persepsi Kualitas, Kepuasan Pelanggan, Persepsi Harga, dan Minat Beli Ulang Konsumen.

Item Type: Thesis (S1)
Call Number CD: FE/MJ. 23 449
Call Number: SE/31/23/462
NIM/NIDN Creators: 43118010345
Uncontrolled Keywords: Persepsi Kualitas, Kepuasan Pelanggan, Persepsi Harga, dan Minat Beli Ulang Konsumen.
Subjects: 000 Computer Science, Information and General Works/Ilmu Komputer, Informasi, dan Karya Umum > 000. Computer Science, Information and General Works/Ilmu Komputer, Informasi, dan Karya Umum > 003 Systems/Sistem-sistem > 003.5 Computer Modeling and Simulation/Model dan Simulasi Komputer > 003.52 Perception Theory/Teori Persepsi
600 Technology/Teknologi > 650 Management, Public Relations, Business and Auxiliary Service/Manajemen, Hubungan Masyarakat, Bisnis dan Ilmu yang Berkaitan > 658 General Management/Manajemen Umum > 658.01-658.09 [Management of Enterprises of Specific Sizes, Scopes, Forms; Data Processing]/[Pengelolaan Usaha dengan Ukuran, Lingkup, Bentuk Tertentu; Pengolahan Data] > 658.02 Management of Enterprises of Specific Sizes and Scopes/Pengelolaan Usaha dengan Ukuran dan Lingkup Tertentu > 658.022 Small Enterprises/Usaha Kecil
600 Technology/Teknologi > 650 Management, Public Relations, Business and Auxiliary Service/Manajemen, Hubungan Masyarakat, Bisnis dan Ilmu yang Berkaitan > 658 General Management/Manajemen Umum > 658.01-658.09 [Management of Enterprises of Specific Sizes, Scopes, Forms; Data Processing]/[Pengelolaan Usaha dengan Ukuran, Lingkup, Bentuk Tertentu; Pengolahan Data] > 658.02 Management of Enterprises of Specific Sizes and Scopes/Pengelolaan Usaha dengan Ukuran dan Lingkup Tertentu > 658.023 Big Enterprises/Usaha Besar
600 Technology/Teknologi > 650 Management, Public Relations, Business and Auxiliary Service/Manajemen, Hubungan Masyarakat, Bisnis dan Ilmu yang Berkaitan > 658 General Management/Manajemen Umum > 658.01-658.09 [Management of Enterprises of Specific Sizes, Scopes, Forms; Data Processing]/[Pengelolaan Usaha dengan Ukuran, Lingkup, Bentuk Tertentu; Pengolahan Data] > 658.04 Management of Enterprises of Specific Forms/Pengelolaan Usaha dengan Bentuk Tertentu
600 Technology/Teknologi > 650 Management, Public Relations, Business and Auxiliary Service/Manajemen, Hubungan Masyarakat, Bisnis dan Ilmu yang Berkaitan > 658 General Management/Manajemen Umum > 658.3 Personnel Management/Manajemen Personalia, Manajemen Sumber Daya Manusia, Manajemen SDM
600 Technology/Teknologi > 650 Management, Public Relations, Business and Auxiliary Service/Manajemen, Hubungan Masyarakat, Bisnis dan Ilmu yang Berkaitan > 658 General Management/Manajemen Umum > 658.6 Quality Management/Manajemen Kualitas
Divisions: Fakultas Ekonomi dan Bisnis > Manajemen
Depositing User: khalimah
Date Deposited: 25 Nov 2023 06:25
Last Modified: 25 Nov 2023 06:25
URI: http://repository.mercubuana.ac.id/id/eprint/84231

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