ANALISIS KINERJA KARYAWAN DAN KEMAMPUAN MICE TERHADAP NILAI TAMBAH SENI PERTUNJUKAN DAERAH (Studi pada Divisi MICE PT. BET Obaja International di Jakarta Utara dan Pentas Seni Pertunjukkan Daerah Nganjuk di Taman Mini Indonesia Indah)

WATI, SETIA (2023) ANALISIS KINERJA KARYAWAN DAN KEMAMPUAN MICE TERHADAP NILAI TAMBAH SENI PERTUNJUKAN DAERAH (Studi pada Divisi MICE PT. BET Obaja International di Jakarta Utara dan Pentas Seni Pertunjukkan Daerah Nganjuk di Taman Mini Indonesia Indah). S1 thesis, Universitas Mercu Buana Jakarta.

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Abstract

This study aims to analyze how influential the performance of employee and MICE capability in increasing the added value the attractiveness of regional performing arts Anjuk Ladang Kawedar, that was performed in Taman Mini Indonesia Indah. Population in this research are up to 50 employees of PT. BET Obaja International. The sample used is 50 employees in MICE division. The Methods of data collection using Pra-survey method, with the research instrument as a questionnaire and also observation. The data analysis method is using Statistical Package for the Social Sciences. This study proves that employee performance has a positive and significant effect on the need for the Traditional Art Performance. Meeting Incentive Convention Exhibition (MICE) has a positive and significant effect on the need for Traditional Art Performance. Keywords: Employee Performance, Meeting Incentive Convention Exhibition (MICE), Traditional Art Performance. Penelitian ini bertujuan untuk menganalisis seberapa berpengaruhnya kinerja karyawan dan kemampuan MICE dalam meningkatkan nilai tambah seni pertunjukkan daerah berdasarkan kunjungan observasi pementasan seni pertunjukkan Anjuk Ladang Kawedar di Taman Mini Indonesia Indah. Populasi dalam penelitian ini yaitu sebanyak 50 karyawan PT. BET Obaja International. Sampel yang digunakan yaitu sebanyak 50 karyawan pada divisi MICE. Metode pengumpulan data menggunakan metode survei, dengan instrumen penelitian menggunakan Observasi, Pra-survei dan kuisioner. Metode analisis data menggunakan Statistical Package for the Social Sciences (SPSS). Penelitian ini membuktikan bahwa kinerja karyawan berpengaruh positif dan signifikan terhadap seni pertunjukan. Kemampuan MICE berpengaruh positif dan signifikan terhadap seni pertunjukan. Kata Kunci: Kinerja Karyawan, Meeting Incentive Convention Exhibition (MICE), Seni Pertunjukan Daerah.

Item Type: Thesis (S1)
Call Number CD: FE/MJ. 23 346
NIM/NIDN Creators: 43119110113
Uncontrolled Keywords: Kinerja Karyawan, Meeting Incentive Convention Exhibition (MICE), Seni Pertunjukan Daerah.
Subjects: 600 Technology/Teknologi > 650 Management, Public Relations, Business and Auxiliary Service/Manajemen, Hubungan Masyarakat, Bisnis dan Ilmu yang Berkaitan > 658 General Management/Manajemen Umum
600 Technology/Teknologi > 650 Management, Public Relations, Business and Auxiliary Service/Manajemen, Hubungan Masyarakat, Bisnis dan Ilmu yang Berkaitan > 658 General Management/Manajemen Umum > 658.1 Organizations/Manajemen Organisasi
600 Technology/Teknologi > 650 Management, Public Relations, Business and Auxiliary Service/Manajemen, Hubungan Masyarakat, Bisnis dan Ilmu yang Berkaitan > 658 General Management/Manajemen Umum > 658.3 Personnel Management/Manajemen Personalia, Manajemen Sumber Daya Manusia, Manajemen SDM
Divisions: Fakultas Ekonomi dan Bisnis > Manajemen
Depositing User: ADELINA HASNA SETIAWATI
Date Deposited: 13 Nov 2023 02:28
Last Modified: 13 Nov 2023 02:28
URI: http://repository.mercubuana.ac.id/id/eprint/84154

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