JESSICA, JESSICA (2021) AKTIVITAS PUBLIC RELATIONS RADIO "PRAMBORS FM JAKARTA" UNTUK MEMPERTAHANKAN CORPORATE IMAGE KEPADA PENDENGARNYA (STUDI DESKRIPTIF KUALITATIF KEGIATAN PUBLIC RELATIONS PRAMBORS FM JAKARTA SEBAGAI RADIO ANAK MUDA YANG PALING HITZ NO.1 DI INDONESIA. S1 thesis, Universitas Mercu Buana Jakarta.
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Abstract
Radio Prambors FM is a radio station that is famous for its image as a youth radio that plays music, news and entertainment information that is suitable for young people to listen to, even though it has been on the air for almost half a century. Public Rel image of radio as a taglineIndonesia No. 1 Hitz Music Station not lost in the radio industry competition with a similar theme. This study aims to determine the strategies that have been carri Radio Prambors FM Jakarta. This study uses a qualitative descriptive research method, with five informants as research subjects. Data collection techniques used are semi social media observations and documentation. To test the validity of the data, this study used a source triangulation technique. The stages of data analysis in this research are data reduction, data presentation, and conclusion drawing. The results of this study a maintaining corporate image, namely carrying out PR activities such as:consumer relations, media relations, customer relations, supplier relations, community relations, and government relations, as well a consistency which has been implemented since the beginning so that there are no worries about facing industrial competition. Building public perception through the tagline used by Radio Prambors, and following all the updates that are happening in the youth environment. Kata Kunci : Radio Prambors FM Jakarta, Public Relations, Corporate Image Radio Prambors FM adalah salah satu stasiun radio yang terkenal akan imagenya sebagai radio anak muda yang memutar entertainment yang cocok didengarkan oleh Kawula Muda hampir setengah abad mengudara strategi untuk menjaga agar image radio Music Stationtidak hilang Penelitian ini bertujuan untuk mengetahui strategi yang telah dilakukan dan akan dilakukan oleh Public Relations Radio Prambors FM Jakarta. Penelitian ini menggunakan me informan sebagai subjek penelitian. Teknik pengumpulan data yang digunakan ialah wawancara semi terstruktur menguji keabsahan data, penelitian ini menggunakan teknik triangulasi sumber.Tahapan analisis data dalam penelitian ini adalah data, dan penarikan kesimpulan. Hasil penelitian ini i menjaga corporate image yakni relations, media relations, customer relations, supplier relations, community relations, dan government relations awal sudah dilaksanakan persaingan industri yang digunakan oleh Radio Prambors, dan mengikuti segala update yang sedang terjadi di lingkungan anak muda. Kata Kunci : Radio Prambors FM Jakarta, Public Relations, Corporate Image
| Item Type: | Thesis (S1) |
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| NIM/NIDN Creators: | 44216120086 |
| Uncontrolled Keywords: | Radio Prambors FM Jakarta, Public Relations, Corporate Image |
| Subjects: | 300 Social Science/Ilmu-ilmu Sosial > 300. Social Science/Ilmu-ilmu Sosial 600 Technology/Teknologi > 650 Management, Public Relations, Business and Auxiliary Service/Manajemen, Hubungan Masyarakat, Bisnis dan Ilmu yang Berkaitan > 659 Advertising and Public Relations/Periklanan, Reklame, Pariwara, Iklan, Sponsor, Humas, Hubungan Masyarakat > 659.2 Public Relations/Hubungan Masyarakat |
| Divisions: | Fakultas Ilmu Komunikasi > Hubungan Masyarakat |
| Depositing User: | Dede Muksin Lubis |
| Date Deposited: | 27 Oct 2023 06:07 |
| Last Modified: | 27 Oct 2023 06:07 |
| URI: | http://repository.mercubuana.ac.id/id/eprint/83384 |
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