PENGARUH MOTIVASI, ELECTRONIC WORLD OF MOUTH DAN LOKASI TERHADAP KEPUTUSAN BERKUNJUNG TAMAN SARI YOGYAKARTA

EKLESIA, PATRICIA CASSITA (2023) PENGARUH MOTIVASI, ELECTRONIC WORLD OF MOUTH DAN LOKASI TERHADAP KEPUTUSAN BERKUNJUNG TAMAN SARI YOGYAKARTA. S1 thesis, Universitas Mercu Buana Jakarta.

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Abstract

This study aims to examine and discuss The Influence of Motivation, Electronic Word of Mouth and Location on Visit Decision to Taman Sari Yogyakarta. This research was conducted on 128 respondents with a quantitative descriptive approach and sampling techniques using purposive sampling. The data analysis used is statistical analysis in the form of SEM-PLS. The research results show that motivation has a positive and significant effect on visiting decisions. Electronic Word of Mouth has a positive and significant effect on visiting decisions. Location has positive and no significant effect on visiting decisions. Keywords: Motivation, Electronic Word of Mouth, Location, Visit Decision, Taman Sari Yogyakarta Penelitian ini bertujuan untuk menguji dan membahas mengenai Pengaruh Motivasi, Electronic Word of Mouth dan Lokasi Terhadap Keputusan Berkunjung Taman Sari Yogyakarta. Penelitian ini dilakukan terhadap 128 responden dengan pendekatan deskriptif kuantitatif dan teknik sampel menggunakan Purposive sampling. Analisis data yang digunakan adalah analisis statistik dalam bentuk SEM-PLS. Hasil Penelitian meunjukkan bahwa Motivasi berpengaruh positif dan signifikan terhadap Keputusan Berkunjung. Electronic Word of Mouth berpengaruh positif dan signifikan terhadap Keputusan Berkunjung. Lokasi berpengaruh positif dan tidak signifikan terhadap Keputusan Berkunjung. Kata kunci : Motivasi, Electronic Word of Mouth, Lokasi, Keputusan Berkunjung,Taman Sari Yogyakarta

Item Type: Thesis (S1)
Call Number CD: FE/MJ. 23 367
Call Number: SE/31/23/372
NIM/NIDN Creators: 43119010137
Uncontrolled Keywords: Motivasi, Electronic Word of Mouth, Lokasi, Keputusan Berkunjung,Taman Sari Yogyakarta
Subjects: 300 Social Science/Ilmu-ilmu Sosial > 300. Social Science/Ilmu-ilmu Sosial > 302 Social Interaction, Interpersonal Relations/Interaksi Sosial, Hubungan Antarpersonal > 302.2 Communication/Komunikasi
600 Technology/Teknologi > 650 Management, Public Relations, Business and Auxiliary Service/Manajemen, Hubungan Masyarakat, Bisnis dan Ilmu yang Berkaitan > 658 General Management/Manajemen Umum
600 Technology/Teknologi > 650 Management, Public Relations, Business and Auxiliary Service/Manajemen, Hubungan Masyarakat, Bisnis dan Ilmu yang Berkaitan > 658 General Management/Manajemen Umum > 658.8 Marketing, Management of Distribution/Marketing, Manajemen Distribusi
Divisions: Fakultas Ekonomi dan Bisnis > Manajemen
Depositing User: ADELINA HASNA SETIAWATI
Date Deposited: 14 Nov 2023 03:06
Last Modified: 14 Nov 2023 03:06
URI: http://repository.mercubuana.ac.id/id/eprint/83172

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