PENGARUH KUALITAS PRODUK, CITRA MEREK DAN PROMOSI TERHADAP MINAT PEMBELIAN ULANG PRODUK PT. CARVIL ABADI YANG DIMEDIASI OLEH LOYALITAS KONSUMEN

ANIDA, NUR (2023) PENGARUH KUALITAS PRODUK, CITRA MEREK DAN PROMOSI TERHADAP MINAT PEMBELIAN ULANG PRODUK PT. CARVIL ABADI YANG DIMEDIASI OLEH LOYALITAS KONSUMEN. S2 thesis, Universitas Mercu Buana Jakarta.

[img] Text (HAL COVER)
1. COVER.pdf
Download (233kB)
[img] Text (ABSTRAK)
2. ABSTRAK.pdf
Download (31kB)
[img] Text (BAB I)
3. BAB I.pdf
Restricted to Registered users only
Download (221kB)
[img] Text (BAB II)
4. BAB II.pdf
Restricted to Registered users only
Download (306kB)
[img] Text (BAB III)
5. BAB III.pdf
Restricted to Registered users only
Download (223kB)
[img] Text (BAB IV)
6. BAB IV.pdf
Restricted to Registered users only
Download (387kB)
[img] Text (BAB V)
7. BAB V.pdf
Restricted to Registered users only
Download (33kB)
[img] Text (DAFTAR PUSTAKA)
8. DAFTAR PUSTAKA.pdf
Restricted to Registered users only
Download (36kB)
[img] Text (LAMPIRAN)
9. LAMPIRAN.pdf
Restricted to Registered users only
Download (934kB)

Abstract

This writing is to determine the effect of Product Quality, Brand Image and Promotion on Repurchase Interest in products from PT Carvil Abadi which is mediatedby Consumer Loyalty. The subjects in this study were consumers who already had morethan one sandal product from PT Carvil Abadi. The sample used in this study was 200 respondents. The sampling technique used purposive sampling. Researchers used a questionnaire to collect data. The data analysis technique used in this study is The Structural Equation Modeling (SEM) using the PLS 4.0 statistical software. based on the results of the study it was found that product quality did not have a significant effecton consumer loyalty, brand image had a positive and significant effect on consumer loyalty, promotion did not have a significant effect on consumer loyalty, consumer loyalty had a positive and significant effect on repurchase intention, product quality had a positive and significant effect on repurchase intention, Brand Image has a positive and significant effect on Repurchase intention, Promotion has a positive and significanteffect on repurchasing, Consumer Loyalty mediates the relationship between Product Quality and Repurchase Intention, Consumer Loyalty is unable to mediate the effect of Brand Image on Repurchase Intention, Loyalty Consumers are unable to mediate the influence of promotions on Repurchase Intentions. Keywords: Product quality, brand image, promotion, repurchase intention, consumer loyalty Penulisan ini untuk mengetahui pengaruh Kualitas Produk, Citra Merek dan Promosi terhadap Minat Pembelian Ulang pada produk dari PT Carvil Abadi yang dimediasi oleh Loyalitas Konsumen. Subjek pada penelitian ini adalah konsumen yangsudah memiliki produk sepatu sandal dari PT Carvil abadi lebih dari satu. Sample yangdigunakan dalam penelitian ini adalah sebanyak 200 responden. Teknik pengambilan sample menggunakan purposive sampling. Peneliti menggunakan kuesioner untuk mengumpulkan data. Teknik analisis data yang digunakan dalam penelitian ini adalah The Structural Equation Modeling (SEM) daru pake software statistik PLS 4.0. berdasarkan hasil penelitian diperoleh bahwa Kualitas produk tidak berpengaruh signifikan terhadap loyalitas konsumen, Citra merek berpengaruh positif dan signifikan terhadap loyalitas konsumen, Promosi tidak berpengaruh signifikan terhadap loyalitas konsumen, Loyalitas konsumen berpengaruh positif dan signifikan terhadap minat pembelian ulang, Kualitas Produk berpengaruh positif dan signifikan terhadap minat pembelian ulang, Citra Merek berpengaruh positif dan signifikan terhadap Minat pembelian ulang, Promosi berpengaruh positif dan signifikan terhadap pembelian ualng, Loyalitas Konsumen memediasi hubungan antara Kualitas Produk terhadap Minat Pembelian Ulang, Loyalitas Konsumen tidak mampu memediasi pengaruh Citra Merek terhadap Minat Pembelian Ulang, Loyalitas Konsumen tidak mampu memediasipengaruh promosi terhadap Minat Pembelian Ulang. Kata Kunci : Kualitas produk, citra merek, promosi, minat pembelian ulang, loyalitaskonsumen

Item Type: Thesis (S2)
Call Number CD: CD/551. 23 136
Call Number: TM/51/20/025
NIM/NIDN Creators: 55121010012
Uncontrolled Keywords: Kualitas produk, citra merek, promosi, minat pembelian ulang, loyalitaskonsumen
Subjects: 000 Computer Science, Information and General Works/Ilmu Komputer, Informasi, dan Karya Umum > 020 Library and Information Sciences/Perpustakaan dan Ilmu Informasi > 021 Relationship of Libraries/Hubungan-hubungan Perpustakaan, Arsip dan Kearsipan, Pusat Informasi > 021.7 Promotion of Libraries/Promosi Perpustakaan
000 Computer Science, Information and General Works/Ilmu Komputer, Informasi, dan Karya Umum > 020 Library and Information Sciences/Perpustakaan dan Ilmu Informasi > 025 Operations, Archives, Information Centers/Operasional Perpustakaan, Arsip dan Pusat Informasi, Pelayanan dan Pengelolaan Perpustakaan > 025.2 Acquisitions and Collection Developtment/Akuisisi dan Pengembangan Koleksi Perpustakaan
000 Computer Science, Information and General Works/Ilmu Komputer, Informasi, dan Karya Umum > 020 Library and Information Sciences/Perpustakaan dan Ilmu Informasi > 025 Operations, Archives, Information Centers/Operasional Perpustakaan, Arsip dan Pusat Informasi, Pelayanan dan Pengelolaan Perpustakaan > 025.2 Acquisitions and Collection Developtment/Akuisisi dan Pengembangan Koleksi Perpustakaan > 025.23 Acquisition Through Purchase/Akuisisi Melalui Pembelian
600 Technology/Teknologi > 680 Manufacture For Specific Uses/Industri Pembuatan produk untuk penggunaan tertentu > 680.1-680.9 Standard Subdivisions of Manufacture For Specific Uses/Subdivisi Standar Dari Industri Pembuatan Produk Untuk Penggunaan Tertentu
700 Arts/Seni, Seni Rupa, Kesenian > 730 Plastic Arts and Sculpture/Seni Plastik dan Seni Patung > 739 Art Metalwork/Seni Logam, Kerajinan Logam > 739.4 Iron Art Works/Seni Logam Besi > 739.48 Products/Produk
Divisions: Pascasarjana > Magister Manajemen
Depositing User: khalimah
Date Deposited: 07 Nov 2023 02:49
Last Modified: 07 Nov 2023 02:49
URI: http://repository.mercubuana.ac.id/id/eprint/82764

Actions (login required)

View Item View Item
UMB Repository is powered by EPrints 3 which is developed by the School of Electronics and Computer Science at the University of Southampton. More information and software credits.