FADLILLAH, FIQRI (2023) PENERIMAAN KHALAYAK MENGENAI BUDAYA MEMASAK PADA KONTEN YOUTUBE THE SANTOSO BERJUDUL "MASAK BELUT ELECTRIC MORAI GULING GULING HANGUS KHAS VIETNAM". S1 thesis, Universitas Mercu Buana Jakarta.
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Abstract
This research was motivated by a YouTube content Chanel The Santoso YouTube channel which contains how to cook, but in The Santoso content serves a lot of food that is not usually consumed by the public, of course, this type of cuisine is very contrary to the culture of Indonesian society. such as the content entitled "Cook Electric Eel Morai Guling Charred Roll Typical of Vietnam", He is willing to do anything that people think is strange and even mainstream just for the sake of his content going viral Not only this content is fairly strange, but there are also other controversial content that he uploads on his YouTube channel. The research conducted by researchers uses the constructivism paradigm, with the method of Reception Analysis Stuart Hall, and a type of qualitative approach. In this study, the researchers did active YouTube users who knew and watched the content "Cook Electric Eel Morai Guling Gulling Charred Typical of Vietnam" which was used as a benchmark for researchers based on content that had gone viral on The Santoso YouTube channel. As a result of this study, researchers received a variety of diverse audience receptions. All informants in this study are in a dominant position where informants have the same view of what is done by Bobon Santoso's content because the six informants can accept Bobon Santoso's impressions, and tend to have dominant opinions compared to negotiations and opposition using Stuart Hall's Reception Analysis which divides into three positions: Dominant Hegemonic Position, Negotiated Position, and Oppositional Position. Keywords: Reception Analysis, Active Media Audience on Bobon Santoso's content"Cook Electric Eel Morai Guling Guling Charred Typical of Vietnam" Penelitian ini dilatar belakangi oleh sebuah konten YouTube Chanel The Santoso channel YouTube yang isinya tentang cara memasak, namun pada konten The Santoso ini banyak menyajikan makanan yang tidak biasa di konsumsi oleh masyarakat, tentunya masakan jenis ini sangat bertentangan sekali dengan budaya masyarakat Indonesia. seperti content nya yang berjudul ”Masak Belut Electric Morai Guling Guling Hangus Khas Vietnam”, Ia rela melakukan apapun yang menurut orang adalah hal yang aneh bahkan mainstream hanya untuk demi kontennya menjadi viral Bukan hanya konten ini saja yang terbilang aneh, tetapi ada juga konten kontroversial lainnya yang dia ungguang di channel YouTube miliknya. Penelitian yang dilakukan yang di guanakan peneliti menggunakan paradigma kontruktivisme, dengan metode Analisis Resepsi Stuart Hall, dan jenis pendekatan kualitatif. pada penelitian ini keriteria yang peneliti lakukan pengguna aktif YouTube yang mengetahui dan menonton konten ”Masak Belut Electric Morai Guling Guling Hangus Khas Vietnam” yang dijadikan patokan peneliti berdasarkan konten yang pernah viral di channel YouTube The Santoso. Hasil dari penelitian ini, peneliti mendapatkan berbagai resepsi khalayak yang beragam. Seluruh informan dalam penelitian ini berada pada posisi pemaknaan Dominant di mana para informan memiliki pandangan yang sama terhadap apa yang di lakukan oleh konten bobon santoso karena keenam informan dapat menerima tayangan Bobon Santoso, dan cenderung memiliki opini yang dominan dibandingkan dengan negosiasi dan opisisi dengan menggunakan Analisis Resepsi Stuart Hall yang membagi menjadi tiga posisi: Dominan Hegemonic Position, Negotiated Position, dan Oppositional Position. Kata Kunci : Analisis Resepsi, Khalayak Media Aktif Pada konten Bobon Santoso”Masak Belut Electric Morai Guling Guling Hangus Khas Vietnam”
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