PENGARUH MOTIVASI DAN BUDAYA ORGANISASI TERHADAP KINERJA KARYAWAN DENGAN MEDIASI EMPLOYER BRANDING DI KOINWORKS

PRASETYO, RAMADHAN DWI (2023) PENGARUH MOTIVASI DAN BUDAYA ORGANISASI TERHADAP KINERJA KARYAWAN DENGAN MEDIASI EMPLOYER BRANDING DI KOINWORKS. S2 thesis, Universitas Mercu Buana Jakarta.

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Abstract

This study aims to determine the effect of motivation, organizational culture, and employer branding on employee performance. The research population is all marketing and product department employees at KoinWorks totaling 73 employees, so that the entire population is sampled using a saturated sampling technique. The research method used is quantitative with SEM-PLS. Based on the results of the research analysis, motivation has a significant positive effect on employee performance; organizational culture has no significant effect on employee performance; employer branding has a significant positive effect on employee performance; motivation has a significant positive effect on employer branding; organizational culture has no significant positive effect on employer branding. Employer Branding does not mediate the effect of motivation on employee performance; Employer Branding does not mediate the influence of organizational culture on employee performance. It is recommended for companies to maintain the coworking space work system and hold routine bonding activities, in order to increase employee performance. Keywords: Motivation, Organizational Culture, Employer Branding, Employee Performance Penelitian ini bertujuan mengetahui pengaruh motivasi, budaya organisasi, dan employer branding terhadap kinerja karyawan. Populasi penelitian semua karyawan departemen marketing dan produk yang ada di KoinWorks sejumlah 73 karyawan, sehingga seluruh populasi di jadikan sampel dengan teknik pengambilan sampel jenuh. Metode penelitian yang digunakan kuantitatif dengan SEM-PLS. Berdasarkan hasil analisis penelitian diperoleh motivasi berpengaruh positif secara signifikan terhadap kinerja karyawan; budaya organisasi tidak berpengaruh signifikan terhadap kinerja karyawan; employer branding berpengaruh positif secara signifikan terhadap kinerja karyawan; motivasi berpengaruh positif secara signifikan terhadap employer branding; budaya organisasi tidak berpengaruh positif signifikan terhadap employer branding. Employer Branding tidak memediasi pengaruh motivasi terhadap kinerja karyawan; Employer Branding tidak memediasi pengaruh budaya organisasi terhadap kinerja karyawan. Disarankan bagi perusahaan menjaga dan mempertahakan sistem kerja secara coworking space dan mengadakan kegiatan bonding rutin, agar dapat meningkat kinerja karyawan. Kata kunci : Motivasi, Budaya Organisasi, Employer Branding, Kinerja karyawan

Item Type:	Thesis (S2)
Call Number CD:	CD/551. 23 130
Call Number:	TM/51/23/151
NIM/NIDN Creators:	55121110137
Uncontrolled Keywords:	Motivasi, Budaya Organisasi, Employer Branding, Kinerja karyawan
Subjects:	600 Technology/Teknologi > 650 Management, Public Relations, Business and Auxiliary Service/Manajemen, Hubungan Masyarakat, Bisnis dan Ilmu yang Berkaitan > 658 General Management/Manajemen Umum 600 Technology/Teknologi > 650 Management, Public Relations, Business and Auxiliary Service/Manajemen, Hubungan Masyarakat, Bisnis dan Ilmu yang Berkaitan > 658 General Management/Manajemen Umum > 658.1 Organizations/Manajemen Organisasi 600 Technology/Teknologi > 650 Management, Public Relations, Business and Auxiliary Service/Manajemen, Hubungan Masyarakat, Bisnis dan Ilmu yang Berkaitan > 658 General Management/Manajemen Umum > 658.3 Personnel Management/Manajemen Personalia, Manajemen Sumber Daya Manusia, Manajemen SDM
Divisions:	Pascasarjana > Magister Manajemen
Depositing User:	ADELINA HASNA SETIAWATI
Date Deposited:	03 Nov 2023 02:24
Last Modified:	03 Nov 2023 02:24
URI:	http://repository.mercubuana.ac.id/id/eprint/82591

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