ALMAHRUS, MUJIB (2023) INTERPRETASI FOLLOWERS PUAN MAHARANI MENGENAI CITRA DIRI SEBAGAI KETUA DPR RI PADA AKUN INSTAGRAM @PUANMAHARANIRI. S1 thesis, Universitas Mercu Buana Jakarta.
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Abstract
In the modern era, public relations in political communication can be conducted through social media, like Puan Maharani does. The most prominent digital or social media platform today is Instagram. Instagram can be used to create and exchange interpretations and ideas among related entities, political institutions, public officials, and citizens. Interpretation of followers are viewpoints expressed by Puan Maharani's followers in the comment section of her Instagram posts. Interpretation Followers vary in content due to differing reception analyses. The purpose of this research is to understand and analyze the reception of Puan Maharani's followers regarding her self-image as the Speaker of Indonesian House of Representatives (DPR RI) on the Instagram account @puanmaharaniri. The concept of reception theory illustrates that the audience both receives the creative work being done and perceives its content, whether it's similar or different. For this study, seven informants from various backgrounds were selected using the purposive sampling method based on specific criteria. This research employs Stuart Hall's reception analysis method, dividing respondent receptions into three categories: dominant readers, negotiated readers, and oppositional readers. The data analysis techniques used include data reduction, data presentation, and drawing conclusions. The research findings reveal that, for two informants, the use of social media by Puan Maharani is considered something ordinary that the public would do. Informants in the negotiated position selectively accept only parts of the messages conveyed in Puan Maharani's posts according to their individual viewpoints. In the oppositional position, informants state that the Instagram account @puanmaharaniri is used to uphold Puan Maharani's positive image alongside countering negative news that has affected her as the Chairwoman of the Indonesian House of Representatives (DPR RI) Keywords: Reception Analysis, Puan Maharani, Instagram Di zaman modern, public relations dari komunikasi politik dapat dilakukan melalui media sosial seperti Puan Maharani. Media digital atau media sosial yang paling terkenal saat ini adalah Instagram. Instagram dapat digunakan untuk menciptakan dan bertukar pendapat dan gagasan antara entitas terkait, lembaga politik, pejabat publik, dan warga negara. Interpretasi followers Instagram dituangkan oleh para followers Puan Maharani pada kolom komentar Instagram Puan Maharani. Interpretasi followers memiliki isi yang berbeda-beda, dikarenakan analisis resepsi yang dapat berbedabeda. Tujuan penelitian ini untuk mengetahui dan menganalisis interpretasi followers Puan Maharani mengenai citra diri sebagai ketua DPR RI pada akun Instagram @puanmaharaniri. Konsep teori resepsi menunjukkan bahwa, audiens menerima karya kreatif yang dilakukan dan mempersepsikan isinya baik yang serupa maupun yang berbeda. Penelitian ini memilih tujuh informan dari berbagai latar belakang berbeda menggunakan metode purposive sampling berdasarkan kriteria tertentu. Penelitian ini menggunakan metode analisis resepsi menurut Stuart Hall yang membagi responden analisis resepsi menjadi tiga bagian, yaitu pembaca dominan, pembaca yang dinegosiasikan dan pembaca oposisi. Teknik analisis data yang digunakan yaitu reduksi data, penyajian data, dan penarikan kesimpulan. Hasil penelitian diketahui bagi dua informan penggunaan media sosial digunakan oleh Puan Maharani sesuatu yang sewajarnya dilakukan oleh khalayak. Informan yang berada dalam posisi negosiasi, menerima hanya sebagian pesan yang disampaikan dalam unggahan Puan Maharani sesuai pandangan masing-masing. Posisi oposisi, Informan menyatakan bahwa akun Instagram @puanmaharaniri digunakan untuk mempertahankan citra postif Puan Maharani disamping kabar miring yang menimpa dirinya sebagai ketua DPR RI Kata Kunci : Analisis Resepsi, Puan Maharani, Instagram
| Item Type: | Thesis (S1) |
|---|---|
| Call Number CD: | FK/PR. 23 114 |
| NIM/NIDN Creators: | 44219110067 |
| Uncontrolled Keywords: | Analisis Resepsi, Puan Maharani, Instagram |
| Subjects: | 600 Technology/Teknologi > 650 Management, Public Relations, Business and Auxiliary Service/Manajemen, Hubungan Masyarakat, Bisnis dan Ilmu yang Berkaitan > 659 Advertising and Public Relations/Periklanan, Reklame, Pariwara, Iklan, Sponsor, Humas, Hubungan Masyarakat > 659.2 Public Relations/Hubungan Masyarakat 700 Arts/Seni, Seni Rupa, Kesenian > 780 Music/Seni Musik > 780.1-780.9 Standard Subdivisions of Music/Subdivisi Standar Dari Seni Musik > 780.1 Philosophy of Music/Filsafat Seni Musik > 780.14 Language and Communication/Bahasa dan Komunikasi |
| Divisions: | Fakultas Ilmu Komunikasi > Hubungan Masyarakat |
| Depositing User: | CALVIN PRASETYO |
| Date Deposited: | 21 Sep 2023 06:54 |
| Last Modified: | 21 Sep 2023 06:54 |
| URI: | http://repository.mercubuana.ac.id/id/eprint/81300 |
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