WILANTARA, DEWA (2023) PENGARUH DAYA TARIK WISATA, MUSLIM-FRIENDLY AMENITIES DAN AKSESIBILITAS TERHADAP NIAT KUNJUNG KEMBALI WISATAWAN GENERASI Z MUSLIM PADA DESTINASI WISATA HALAL DI JAKARTA. S1 thesis, Universitas Mercu Buana Jakarta.
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Abstract
Jakarta is a city where the majority of the population is Muslim. Jakarta is one of the cities designated as a halal tourism destination. Currently the latest tourism trend is halal tourism. The purpose of this study was to determine and analyze the influence of Tourist Attractions, Muslim-Friendly Amenities and Accessibility on Returning Interests of Muslim Generation Z Tourists on Halal Tourism in Jakarta. The object of this research is Generation Z. This research was conducted on 140 respondents using a quantitative approach to Variance Based Structural Equation Model with the Smart-PLS 3.0 analysis tool. The results of the study show that tourist attraction has a positive and significant influence on the interest in returning to Generation Z Muslims. The results of the study show that Muslim-Friendly Amenities have a positive and significant influence on the interest in returning Generation Z Muslims and Accessibility has a positive and significant influence on the interest in revisiting Generation Z Muslims. Keywords : Tourist Attraction, Muslim-Friendly Amenities, Accessibility, Interest in Revisit, Generation Z Muslim, Halal Tourism, Jakarta Jakarta merupakan kota yang mayoritas penduduknya beragama islam. Jakarta menjadi salah satu kota yang ditetapkan sebagai tujuan wisata halal. Saat ini tren pariwisata terbaru adalah pariwisata halal. Tujuan penelitian ini adalah untuk mengetahui dan mengnailisis pengaruh Daya Tarik Wisata, Muslim-Friendly Amenities dan Aksesibilitas Terhadap Niat Kunjung Kembali Wisatawan Generasi Z Muslim pada Wisata Halal di Jakarta. Objek penelitian ini adalah Generasi Z. Penelitian ini dilakukan terhadap 140 responden dengan menggunakan pendekatan kuantitatif Variance Based Structural Equation Model dengan alat analisa SmartPLS 3.0. Hasil penelitian menunjukan Daya Tarik Wisata memiliki pengaruh positif dan signifikan terhadap niat kunjung kembali Generasi Z Muslim. Hasil penelitian menunjukan Muslim-Friendly Amenities memiliki pengaruh positif dan signifikan terhadap niat kunjung kembali Generasi Z Muslim dan Aksesibilitas memiliki pengaruh positif dan signifikan terhadap niat berkunjung kembali Generasi Z Muslim. Kata Kunci : Daya Tarik Wisata, Muslim-Friendly Amenities, Aksesibilitas, Niat Kunjung Kembali, Generasi Z Muslim, Wisata Halal,Jakarta
| Item Type: | Thesis (S1) |
|---|---|
| Call Number CD: | FE/MJ. 23 219 |
| Call Number: | SE/31/23/309 |
| NIM/NIDN Creators: | 43117010007 |
| Uncontrolled Keywords: | Daya Tarik Wisata, Muslim-Friendly Amenities, Aksesibilitas, Niat Kunjung Kembali, Generasi Z Muslim, Wisata Halal,Jakarta |
| Subjects: | 600 Technology/Teknologi > 650 Management, Public Relations, Business and Auxiliary Service/Manajemen, Hubungan Masyarakat, Bisnis dan Ilmu yang Berkaitan > 658 General Management/Manajemen Umum 600 Technology/Teknologi > 650 Management, Public Relations, Business and Auxiliary Service/Manajemen, Hubungan Masyarakat, Bisnis dan Ilmu yang Berkaitan > 658 General Management/Manajemen Umum > 658.8 Marketing, Management of Distribution/Marketing, Manajemen Distribusi |
| Divisions: | Fakultas Ekonomi dan Bisnis > Manajemen |
| Depositing User: | ADELINA HASNA SETIAWATI |
| Date Deposited: | 30 Sep 2023 01:50 |
| Last Modified: | 30 Sep 2023 01:50 |
| URI: | http://repository.mercubuana.ac.id/id/eprint/81103 |
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