GAPIT, ILYAS (2023) PENGARUH CITRA DESTINASI, ELECTRONIC WORD OF MOUTH, DAN MUSLIM- FRIENDLY AMINITIES TERHADAP NIAT BERKUNJUNG WISATAWAN GENERASI Z PADA WISATA HALAL DI SUMATERA BARAT. S1 thesis, Universitas Mercu Buana Jakarta.
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Abstract
West Sumatra is the first province to carry out a syariah economic development program in the Indonesian halal tourism sector and currently halal tourism is the latest trend. The purpose of this study was to see and analyze the effect of the Destination Image, Electronic Word of Mouth and Muslim Friendly Aminities onthe Interest in Visiting Generation Z on Halal Tourism in West Sumatra. The object of this research is the Generation Z. The research was conducted on 140 respondents using a quantitative descriptive approach. Variance Based StructuralEquation Model with Smart-PLS 3.0 analysis tools. The results showed that the Destination Image, Electronic Word of Mouth and Muslim Friendly Aminities had a positive and significant effect on the interest of Generation Z Muslims. Keyword: Destination Image, Electronic Word of Mouth and Muslim Friendly Aminities, Visiting Interest, Halal Tourism, Z Muslim, West Sumatra. Sumatera Barat merupakan provinsi pertama yang melakukan program pengembangan ekonomi syariah pada sektor pariwisata halal di Indonesia dan saat ini pariwisata halal merupakan tren terbaru. Tujuan penelitian ini adalah untuk mengetahui dan menganalisis pengaruh Citra Destinasi, Electronic Word Of Mouth dan Muslim Friendly Aminities terhadap niat berkunjung terhadap niat berkunjung wisatawan generasi Z pada wisata halal di Sumatera Barat. Objek penelitian ini adalah Generasi Z. Penelitian ini dilakukan terhadap 140 Responden dengan menggunakan pendekatan deskriptif kuantitatif. Variance Based Structural Equation Model dengan alat analisis Smart-PLS 3.0. Hasil Penelitian menunjukan Citra Destinasi, Electronic Word Of Mouth dan Muslim Friendly Aminities berpengaruh positif dan signifikan terhadap niat berkunjung GenerasiZ Muslim. Kata Kunci: Citra Destinasi, Electronic Word Of Mouth dan Muslim Friendly Aminities, Niat Berkunjung, Wisata Halal, Generasi Z Muslim, Sumatera Barat.
| Item Type: | Thesis (S1) |
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| Call Number CD: | FE/MJ. 23 206 |
| NIM/NIDN Creators: | 43117010343 |
| Uncontrolled Keywords: | Citra Destinasi, Electronic Word Of Mouth dan Muslim Friendly Aminities, Niat Berkunjung, Wisata Halal, Generasi Z Muslim, Sumatera Barat. |
| Subjects: | 700 Arts/Seni, Seni Rupa, Kesenian > 780 Music/Seni Musik > 780.1-780.9 Standard Subdivisions of Music/Subdivisi Standar Dari Seni Musik > 780.1 Philosophy of Music/Filsafat Seni Musik > 780.14 Language and Communication/Bahasa dan Komunikasi 800 Literatures/Kesusastraan > 800. Literatures/Kesusastraan > 801 Philosophy and Theory of Literatures/Filsafat dan Teori Kesusastraan > 801.3 Value, Influence, Effect/Nilai, Pengaruh, Efek |
| Divisions: | Fakultas Ekonomi dan Bisnis > Manajemen |
| Depositing User: | CALVIN PRASETYO |
| Date Deposited: | 13 Sep 2023 04:23 |
| Last Modified: | 13 Sep 2023 04:23 |
| URI: | http://repository.mercubuana.ac.id/id/eprint/80767 |
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