STRATEGI PROGRAMING TV BERLANGGANAN OLEH PT. INDONESIA ENTERTAINMENT GRUP

NURRATMO, ARIO PRINGGO (2020) STRATEGI PROGRAMING TV BERLANGGANAN OLEH PT. INDONESIA ENTERTAINMENT GRUP. S1 thesis, Universitas Mercu Buana Jakarta.

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Abstract

PT. IEG is quite careful in seeing opportunities in set up TV channels for subscription which specifically focus on ratings through broadcasts selected programs. Based on the above background, the authors conducted research discuss the TV subscription programming strategy by PT. Indonesia Group Entertainment. This research was conducted to determine how the broadcast program strategy and scheduling on the channel owned by PT. Indonesia Entertainment Group in order to compete with other subscription television channels, this approach uses a qualitative approach with descriptive research type. The research method used is a case study by conducting interviews with some sources and observation. The results of this study is the program strategies effect to many people can watch them by creating a pattern for broadcast program categories for 24 hours, which are divided into several categories such as original, fresh, and re-run programs. It also using programming strategies such as tentpoling, blocking programming, lead-off, stripping, rerun program, and dedicate slots. Keywords: Strategy, Subscription Television, Programming PT. IEG cukup cermat dalam melihat peluang dalam mendirikan channelchannel untuk TV berlangganan yang secara khusus hanya menayangkan programprogram pilihan berdasaran rating. Berdasarkan latar belakang diatas penulis melakukan penelitian membahas tentang strategi programing TV berlangganan oleh PT. Indonesia Entertainmen Grup. Penelitian yang dilakukan ini untuk mengetahui bagaimana strategi program siaran dan penjadwalan pada channel yang dimiliiki oleh PT. Indonesia Entertainment Grup agar bisa bersaing dengan channel televisi berlangganan lainnya, pendekatan ini menggunakan pendekatan kualitatif dengan tipe penelitian desktiptif. Metode penelitian yang digunakan adalah studi kasus dengan melakukan wawancara kepada narasumber dan observasi. Hasil penelitian ini membahas strategi programming agar dapat ditonton banyak orang menggunakan beberapa strategi yaitu tentpoling, blocking programming, Lead-off, stripping, rerun programme, dan dedicate slot. Dalam menentukan program apa saja yang akan ditayangkan setiap harinya membagi kategori program menjadi 3 yaitu: fresh, original, dan re-run. Kata Kunci : Strategi, Televisi Berlangganan, Programming

Item Type: Thesis (S1)
Call Number CD: FK/BRD. 20 140
NIM/NIDN Creators: 44116010098
Uncontrolled Keywords: Strategi, Televisi Berlangganan, Programming
Subjects: 300 Social Science/Ilmu-ilmu Sosial > 300. Social Science/Ilmu-ilmu Sosial > 302 Social Interaction, Interpersonal Relations/Interaksi Sosial, Hubungan Antarpersonal > 302.2 Communication/Komunikasi
600 Technology/Teknologi > 650 Management, Public Relations, Business and Auxiliary Service/Manajemen, Hubungan Masyarakat, Bisnis dan Ilmu yang Berkaitan > 651 Office Services/Layanan Kantor > 651.7 Communication Creation and Transmission of Records/Penciptaan dan Transmisi Komunikasi Rekaman
600 Technology/Teknologi > 650 Management, Public Relations, Business and Auxiliary Service/Manajemen, Hubungan Masyarakat, Bisnis dan Ilmu yang Berkaitan > 657 Accounting/Akuntansi > 657.8 Accounting for Enterprises Enganged in Specific Kinds of Activities/Akuntansi Usaha yang Bergerak dalam Jenis Kegiatan Tertentu > 657.84 Communications and Entertainment Media/Media Komunikasi dan Hiburan
Divisions: Fakultas Ilmu Komunikasi > Penyiaran
Depositing User: Dede Muksin Lubis
Date Deposited: 12 Sep 2023 01:22
Last Modified: 26 Apr 2024 06:47
URI: http://repository.mercubuana.ac.id/id/eprint/80690

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