PENGARUH PERCEIVED USEFULNESS, PERCEIVED EASE OF USE DAN PROMOSI TERHADAP KEPUTUSAN PENGGUNAAN MOBILE PAYMENT OVO

NUGROHO, BAGUS PURNOMO (2020) PENGARUH PERCEIVED USEFULNESS, PERCEIVED EASE OF USE DAN PROMOSI TERHADAP KEPUTUSAN PENGGUNAAN MOBILE PAYMENT OVO. S1 thesis, Universitas Mercu Buana Jakarta.

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Abstract

This study is to determine the perceived usefulness, perceived ease of use and promotion on the decision to use OVO mobile payment. The object of this research is the OVO mobile payment users who already used the OVO mobile payment. This research was conducted on 100 respondents using a quantitative descriptive approach. Therefore, the data analysis used is statistical analysis with output processing software with SPSS 23, 2020 and primary data is processed using Smart- PLS, 2020. The results of this study indicate that the t test (bootsrapping) the independent variable is perceived usefulness, perceived ease of use and promotion have a positive and significant effect on the dependent variable, namely the decision to use the OVO mobile payment. Key Word: Perceived usefulness, Perceived Ease of Use, Promotion, Decision of The Use, OVO Mobile Payment Penelitian ini bertujuan untuk mengetahui Pengaruh Perceived Usefulness, Pengaruh Ease of Use dan Promosi Terhadap Keputusan Penggunaan Mobile Payment OVO. Objek penelitian ini adalah pengguna mobile payment OVO yang sudah pernah menggunakan mobile payment OVO. Penelitian ini dilakukan terhadap 100 responden dengan menggunakan pendekatan deskriptif kauntitatif. Oleh karena itu, analisis data yang digunakan adalah analisis statistic dengan software Output pengolahan dengan SPSS 23, 2020 dan data primer diolah dengan menggunakan Smart-PLS, 2020. Hasil penelitian ini menunjukan bahwa secara uji t (bootsrapping) variable independent perceived usefulness, perceived ease of use dan promosi berpengaruh positif dan signifikan terhadap variable dependen yaitu keputusan penggunaan mobile payment OVO. Kata Kunci: Perceived Usefulness, Perceived Ease of Use, Promosi, Keputusan penggunaan, Mobile Payment OVO.

Item Type: Thesis (S1)
NIM/NIDN Creators: 43116110378
Uncontrolled Keywords: Perceived Usefulness, Perceived Ease of Use, Promosi, Keputusan penggunaan, Mobile Payment OVO.
Subjects: 600 Technology/Teknologi > 650 Management, Public Relations, Business and Auxiliary Service/Manajemen, Hubungan Masyarakat, Bisnis dan Ilmu yang Berkaitan > 658 General Management/Manajemen Umum > 658.3 Personnel Management/Manajemen Personalia, Manajemen Sumber Daya Manusia, Manajemen SDM
600 Technology/Teknologi > 650 Management, Public Relations, Business and Auxiliary Service/Manajemen, Hubungan Masyarakat, Bisnis dan Ilmu yang Berkaitan > 658 General Management/Manajemen Umum > 658.7 Management of Supplies/Manajemen Persediaan
600 Technology/Teknologi > 650 Management, Public Relations, Business and Auxiliary Service/Manajemen, Hubungan Masyarakat, Bisnis dan Ilmu yang Berkaitan > 658 General Management/Manajemen Umum > 658.8 Marketing, Management of Distribution/Marketing, Manajemen Distribusi
Divisions: Fakultas Ekonomi dan Bisnis > Manajemen
Depositing User: Dede Muksin Lubis
Date Deposited: 11 Sep 2023 02:56
Last Modified: 11 Sep 2023 02:56
URI: http://repository.mercubuana.ac.id/id/eprint/80644

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