ASTUTI, TRI (2021) PENGARUH PENDAPATAN, GAYA HIDUP DAN WORD OF MOUT (WOM) TERHADAP KEPUTUSAN MAHASISWA MERCU BUANA DALAM BERINVESTASI SAHAM. S1 thesis, Universitas Mercu Buana Jakarta.
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Abstract
This study aims to determine the effect of income, lifestyle, and word of Mouth on Mercu Buana student’s decisions in investing in stocks. The population in this study are Indonesia stock exchange investors who are in the Mercu Buana Investment Gallery. Data collection is done by distributing questionnaires to 30 respondents who are member of the capital market study group. In this study, researchers used primary data. The data analysis technique used is the SPSS 23 and Smart-PLS analysis methods. The results of this study indicate that income, lifestyle and word of mouth have a positive and significant effect on investment decisions with a path coefficient of 4.593, 2.835 and 3.986. Keywords: Income, Lifestyle, Word of Mouth, Investment Decision Penelitian ini bertujuan untuk menganalisis pengaruh pendapatan, gaya hidup, dan word of mouth terhadap keputusan mahasiswa Mercu Buana dalam berinvestasi saham. Populasi pada penelitian ini adalah para investor Bursa Efek Indonesia yang ada di galeri investasi Mercu Buana. Pengumpulan data dilakukan dengan menyebarkan kuesioner kepada 30 responden yang tergabung dalam Kelompok Study Pasar Modal. Dalam penelitian ini peneliti menggunakan data primer. Teknik analisis data yang digunakan adalah metode analisis SPSS 23 dan Smart-PLS. Hasil penelitian ini menunjukkan bahwa Pendapatan, Gaya Hidup dan Word of Mouth berpengaruh positif dan signifikan terhadap Keputusan Berinvestasi dengan nilai koefisien jalur sebesar 4.593, 2.835 dan 3.986. Kata Kunci: Pendapatan, Gaya Hidup, Word of Mouth, Keputusan Berinvestasi
| Item Type: | Thesis (S1) |
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| NIM/NIDN Creators: | 43116110030 |
| Uncontrolled Keywords: | Pendapatan, Gaya Hidup, Word of Mouth, Keputusan Berinvestasi |
| Subjects: | 000 Computer Science, Information and General Works/Ilmu Komputer, Informasi, dan Karya Umum > 000. Computer Science, Information and General Works/Ilmu Komputer, Informasi, dan Karya Umum > 003 Systems/Sistem-sistem > 003.5 Computer Modeling and Simulation/Model dan Simulasi Komputer > 003.56 Decision Theory/Teori Keputusan 800 Literatures/Kesusastraan > 800. Literatures/Kesusastraan > 801 Philosophy and Theory of Literatures/Filsafat dan Teori Kesusastraan > 801.3 Value, Influence, Effect/Nilai, Pengaruh, Efek |
| Divisions: | Fakultas Ekonomi dan Bisnis > Manajemen |
| Depositing User: | CALVIN PRASETYO |
| Date Deposited: | 10 Jul 2023 03:49 |
| Last Modified: | 10 Jul 2023 03:49 |
| URI: | http://repository.mercubuana.ac.id/id/eprint/78910 |
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