POLA KOMUNIKASI INTERPERSONAL RELATIONSHIP MANAGER (RM) DALAM MEMBANGUN CUSTOMER RELATIONS DI PT BANK CIMB NIAGA TBK CABANG TOMANG TOL KEDOYA JAKARTA BARAT

SITIO, KRISANTI (2020) POLA KOMUNIKASI INTERPERSONAL RELATIONSHIP MANAGER (RM) DALAM MEMBANGUN CUSTOMER RELATIONS DI PT BANK CIMB NIAGA TBK CABANG TOMANG TOL KEDOYA JAKARTA BARAT. S1 thesis, Universitas Mercu Buana Jakarta.

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Abstract

The implementation of Customer Relations is very important for companies engaged in banking services. PT Bank CIMB Niaga Tomang Tol Branch, West Jakarta Kedoya applies Customer Relations by involving Relationship Managers as mediators that connect the company and the customers. In an effort to realize the goal of building Customer Relations at PT Bank CIMB Niaga Tomang Tol Kedoya Branch, the application of interpersonal communication patterns is carried out by Relationship Managers in each of its activities. This study uses a case study research method because researchers want to analyze and elaborate on aspects of the company, and the interpersonal communication pattern strategies used by Relationship Managers. The data collection techniques used by researchers by conducting interviews with key informants are about 6 people. The results of this study indicate that the Interpersonal Communication Pattern used by Relationship Managers at Tomang Tol Kedoya Branch is a twoway communication pattern. Customers and Relationship Managers exchange roles as communicators and communicants. Relationship Managers carry out Public Relations duties and roles because at CIMB Niaga Tomang Tol Branch does not have public relations practitioners. Keywords: Communication Patterns, Interpersonal Communication, Customer Relations

Item Type:	Thesis (S1)
Call Number CD:	FK/PR. 20 198
NIM/NIDN Creators:	44217110166
Uncontrolled Keywords:	Pola Komunikasi, Komunikasi Interpersonal, Customer Relations
Subjects:	000 Computer Science, Information and General Works/Ilmu Komputer, Informasi, dan Karya Umum > 000. Computer Science, Information and General Works/Ilmu Komputer, Informasi, dan Karya Umum 000 Computer Science, Information and General Works/Ilmu Komputer, Informasi, dan Karya Umum > 000. Computer Science, Information and General Works/Ilmu Komputer, Informasi, dan Karya Umum > 006 Special Computer Methods/Metode Komputer Tertentu 000 Computer Science, Information and General Works/Ilmu Komputer, Informasi, dan Karya Umum > 000. Computer Science, Information and General Works/Ilmu Komputer, Informasi, dan Karya Umum > 006 Special Computer Methods/Metode Komputer Tertentu > 006.4 Computer Pattern Recognition/Pola Pengenalan Komputer
Divisions:	Fakultas Ilmu Komunikasi > Hubungan Masyarakat
Depositing User:	ELMO ALHAFIIDH PUTRATAMA
Date Deposited:	08 Jun 2023 07:15
Last Modified:	08 Jun 2023 07:15
URI:	http://repository.mercubuana.ac.id/id/eprint/78105

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