REPRESENTASI DISKRIMINASI GENDER DALAM FILM YUNI (Analisis Semiotika Charles Sanders Peirce)

ABDILLAH, MUHAMMAD RIZKAL (2023) REPRESENTASI DISKRIMINASI GENDER DALAM FILM YUNI (Analisis Semiotika Charles Sanders Peirce). S1 thesis, Universitas Mercu Buana Jakarta.

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Abstract

Film is one of the mass communication media that is used to reflect or create reality. Film is the result of a creative process by filmmakers that combines various elements such as ideas, value systems, worldviews, beauty, norms, human behavior, and technological sophistication. This means that film is a mass communication medium that carries messages containing important ideas conveyed to the public in the form of spectacles. Gender discrimination can be said to be a behavior that unknowingly harms other people, where the treatment of one person can cause disturbing pressure on other people in terms of emotional and physical feelings. The perpetrators of discrimination are motivated by factors that perpetuate gender discrimination such as, patriarchal culture, economic system, religious/religious belief/interpretation system, social custom, political system, and education system. This study uses the theory of semiotics according to Charles Sanders Peirce. Charles Sanders Peirce's theory is called the Triangle of Meaning. By using the constructivism paradigm through a type of qualitative research approach that is interpretive. The research method uses semiotic analysis which focuses on the meaning of each sign, in the form of an icon, index, or symbol. The subject of this research is a picture in Yuni's film. In the 8 scenes examined by the researcher, there are descriptions and meanings of gender discrimination. First, marriage takes precedence over education. Second, women are seen as irrational beings with domestic and reproductive responsibilities. Third, women are considered incapable of making important decisions. Fourth, men have a higher status than women. Fifth, women may not refuse an application. Sixth, women are ultimately only seen as housewives. Keywords: Representation, Gender Discrimination, Semiotics, Film Film adalah salah satu media komunikasi massa yang digunakan untuk mencerminkan atau membuat realitas. Film merupakan hasil proses kreatif para sineas yang memadukan berbagai unsur seperti gagasan, sistem nilai, pandangan hidup, keindahan, norma, tingkah laku manusia, dan kecanggihan teknologi. Ini bermakna bahwa film merupakan media komunikasi massa yang membawa pesan yang berisi gagasan-gagasan penting yang disampaikan kepada masyarakat dalam bentuk tontonan. Diskriminasi gender dapat dikatakan suatu perilaku yang tanpa sadar merugikan orang lain, dimana perlakuan dari seseorang bisa menimbulkan tekanan yang menganggu kepada orang lain dari segi perasaan emosinal, maupun fisik. Pelaku diskriminasi terdorong oleh faktor-faktor yang melanggengkan diskriminasi gender seperti, Budaya patriarki, Sistem ekonomi, Sistem kepercayaan/penafsiran agama/agama, Adat sosial, Sistem politik, dan Sistem pendidikan. Penelitian ini menggunakan teori semiotika menurut Charles Sanders Peirce. Teori dari Charles Sanders Peirce disebut Triangle of Meaning (teori segitiga makna). Dengan menggunakan paradigma konstruktivisme melalui tipe penelitian pendekatan kualitatif yang bersifat interpretatif. Metode penelitian dengan analisis semiotika yang memfokuskan pada makna masing-masing tanda, berupa ikon, indeks, maupun simbol. Subjek penelitian ini berupa gambar dalam film Yuni. dalam 8 scene yang diteliti oleh peneliti terdapat gambaran dan makna diskriminasi gender. Pertama, perkawinan lebih diutamakan daripada Pendidikan. Kedua, perempuan dipandang sebagai makhluk irasional dengan tanggung jawab domestik dan reproduksi. Ketiga, perempuan dianggap tidak mampu mengambil keputusan penting. Keempat, laki-laki memiliki status yang lebih tinggi daripada perempuan. Kelima, perempuan tidak boleh menolak lamaran. Keenam, perempuan pada akhirnya hanya dilihat sebagai ibu rumah tangga. Kata Kunci : Representasi, Diskriminasi Gender, Semiotika, Film

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