AKTIVITAS DAN STRATEGI PUBLIC RELATIONS TOURE AND TRAVEL TAS GLOBAL HOLDINGS PTE. LTD. DALAM MEMBANGUN KEMBALI MINAT MASYARAKAT SELAMA PANDEMI COVID-19 PADA TAHUN 2021-2022

HUTAMA, YOSAFAT SATRIA (2022) AKTIVITAS DAN STRATEGI PUBLIC RELATIONS TOURE AND TRAVEL TAS GLOBAL HOLDINGS PTE. LTD. DALAM MEMBANGUN KEMBALI MINAT MASYARAKAT SELAMA PANDEMI COVID-19 PADA TAHUN 2021-2022. S1 thesis, Universitas Mercu Buana Jakarta.

Preview	Text (HAL COVER) 01 COVER.pdf Download (261kB) | Preview
Preview	Text (ABSTRAK) 02 ABSTRAK.pdf Download (23kB) | Preview
	Text (BAB I) 03 BAB I.pdf Restricted to Registered users only Download (132kB)
	Text (BAB II) 04 BAB II.pdf Restricted to Registered users only Download (56kB)
	Text (BAB III) 05 BAB III.pdf Restricted to Registered users only Download (90kB)
	Text (BAB IV) 06 BAB IV.pdf Restricted to Registered users only Download (181kB)
	Text (BAB V) 07 BAB V.pdf Restricted to Registered users only Download (72kB)
	Text (DAFTAR PUSTAKA) 08 DAFTAR PUSTAKA.pdf Restricted to Registered users only Download (75kB)
	Text (LAMPIRAN) 09 LAMPIRAN.pdf Restricted to Registered users only Download (2MB)

Abstract

Public Relations Strategy Toure and Travel Tas Global Holdings PTE. in rebuilding public interest during the COVID-19 pandemic in 2021-2022. become a benchmark for us to know the importance of creating a strategy and the efforts that can be made to achieve the goals that are in line with the target. This study was conducted to analyze what strategies are implemented by the Public Relations Toure and Travel Tas Global Holdings PTE. In rebuilding public interest during the COVID-19 pandemic in 2021-2022. Toure and Travel Tas Global Holdings PTE is not only a company located in Indonesia but has several branches including Japan as the head office, Vietnam, Thailand and Singapore. The writing of this research uses a case study method using a descriptive qualitative approach through the interview process. The results of this study conclude that Toure and Travel Tas Global Holdings PTE has taken steps to seek the performance of each employee and provide strategies that have been determined from the Toure and Travel Tas Global Holdings PTE public relations team. Kata kunci: Public Relations, Strategy Aktivitas dan Strategi Public Relations Toure and Travel Tas Global Holdings PTE. dalam membangun kembali minat masyarakat selama pandemi covid-19 pada tahun 2021-2022 menjadi tolak ukur untuk kita dapat mengetahui pentingnya menciptakan suatu strategi dan upaya-upaya yang dapat dilakukan untuk mencapai tujuan yang sesuai dengan target. Penelitian ini diadakan bertujuan untuk menganalisis strategi apa yang di terapkan oleh Public Relations Toure and Travel Tas Global Holdings PTE. Dalam membangun kembali minat masyarakat selama pandemi covid-19 pada tahun 2021-2022. Toure and Travel Tas Global Holdings PTE bukan hanya perusahaan yang berada di Indonesia tetapi ada beberapa cabang antara lain Jepang sebagai kantor pusat, Vietnam, Thailand dan Singapur. Penulisan penelitian ini menggunakan metode studi kasus dengan menggunakan pendekatan kualitatif deskriptif melalui proses wawancara. Hasil dari penelitian ini menyimpulkan bahwa Toure and Travel Tas Global Holdings PTE sudah melakukan langkahlangkah dalam mengupayakan kinerja setiap karyawan dan memberikan aktivitas serta strategistrategi yang sudah ditetapkan dari tim Public Relations Toure and Travel Tas Global Holdings PTE. Kata kunci: Public Relations, Strategi

Item Type:	Thesis (S1)
Call Number CD:	FK/PR. 23 054
NIM/NIDN Creators:	44216110225
Uncontrolled Keywords:	Public Relations, Strategi
Subjects:	600 Technology/Teknologi > 650 Management, Public Relations, Business and Auxiliary Service/Manajemen, Hubungan Masyarakat, Bisnis dan Ilmu yang Berkaitan > 650.1-650.9 Standard Subdivisions of Management, Public Relations, Business and Auxiliary Service/Subdivisi Standar Dari Manajemen, Hubungan Masyarakat, Bisnis dan Ilmu yang Berkaitan 600 Technology/Teknologi > 650 Management, Public Relations, Business and Auxiliary Service/Manajemen, Hubungan Masyarakat, Bisnis dan Ilmu yang Berkaitan > 659 Advertising and Public Relations/Periklanan, Reklame, Pariwara, Iklan, Sponsor, Humas, Hubungan Masyarakat 600 Technology/Teknologi > 650 Management, Public Relations, Business and Auxiliary Service/Manajemen, Hubungan Masyarakat, Bisnis dan Ilmu yang Berkaitan > 659 Advertising and Public Relations/Periklanan, Reklame, Pariwara, Iklan, Sponsor, Humas, Hubungan Masyarakat > 659.2 Public Relations/Hubungan Masyarakat
Divisions:	Fakultas Ilmu Komunikasi > Hubungan Masyarakat
Depositing User:	ADELINA HASNA SETIAWATI
Date Deposited:	24 May 2023 03:26
Last Modified:	24 May 2023 03:26
URI:	http://repository.mercubuana.ac.id/id/eprint/77595

Actions (login required)

View Item