CAHYANI, REVINA HENNO (2023) PERAN COPY WRITER DALAM IKLAN LAYANAN MASYARAKAT “PROKESAR”. S1 thesis, Universitas Mercu Buana Bekasi.
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Abstract
ABSTRACT The increasingly rapid spread of COVID-19 has had a huge impact, especially on the economy in Indonesia. Calls for lockdown, Physical Distancing, Work From Home to ban activities that cause crowds of course make the wheels of the economy almost stop. Various sectors of activity restrictions and closures are carried out based on certain categories. However, this does not apply to traditional markets. public service advertisement a work that aims to provide education and socialization to the public is also packaged according to daily life with the title "PROKESAR". Prokesar stands for Health Protocol in Traditional Markets. Through this "Prokesar" Public Service Advertisement, we hope to increase public awareness to comply with health protocols as an effort to prevent the emergence of new clusters of the spread of the Covid 19 virus in Traditional Markets. The target audience in this Public Service Advertisement is the age of 19-35 years. The promotional media used by the author in this Public Service Advertisement are social media Youtube, Instagram. Youtube, Instagram are more widely used by all circles today, especially Youtube, Instagram is more interesting and makes people use it a lot. Keywords: Covid-19, Market, public service advertisement.
| Item Type: | Thesis (S1) |
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| Call Number CD: | FK/PR 23 007 |
| NIM/NIDN Creators: | 44217310014 |
| Uncontrolled Keywords: | Covid-19, Market, public service advertisement. |
| Subjects: | 600 Technology/Teknologi > 650 Management, Public Relations, Business and Auxiliary Service/Manajemen, Hubungan Masyarakat, Bisnis dan Ilmu yang Berkaitan > 659 Advertising and Public Relations/Periklanan, Reklame, Pariwara, Iklan, Sponsor, Humas, Hubungan Masyarakat > 659.2 Public Relations/Hubungan Masyarakat |
| Divisions: | Fakultas Ilmu Komunikasi > Hubungan Masyarakat |
| Depositing User: | siti maisyaroh |
| Date Deposited: | 22 May 2023 07:06 |
| Last Modified: | 22 May 2023 07:06 |
| URI: | http://repository.mercubuana.ac.id/id/eprint/77503 |
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