PERANCANGAN MEDIA PLANING INSTAGRAM @KEDAI ENAKSEMUA UNTUK MENINGKATKAN BRAND AWARENESS

MIFTAHUDDIN, IKHSAN (2023) PERANCANGAN MEDIA PLANING INSTAGRAM @KEDAI ENAKSEMUA UNTUK MENINGKATKAN BRAND AWARENESS. S1 thesis, Universitas Mercu Buana.

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Abstract

Social media has been implemented both in large companies and small companies, including in the micro, small and medium enterprises (MSMEs) environment, which is to introduce products to customers remotely at a cost. Partner products focus on food & beverages such as coffee, light or heavy meals. The existence of the Covid19 pandemic virus makes MSMEs need online media to introduce products to customers. Planning for the use of Instagram for the promotion and marketing of MSMEs is carried out by maximizing the social media that has been determined. The achievement of this mentoring activity is an awareness of the MSME brand seen through insightful analysis of content uploaded to social media. Keywords: Creative Content, Social Media, UMKM, Brand Awareness Media sosial telah di implementasikan baik di perusahaan besar maupun perusahaan kecil, termasuk di lingkungan usaha mikro kecil menengah (UMKM) adalah memperkenalkan produk mereka kepada pelanggan secara jauh dengan sedikit biaya. Produk mitra berfokus pada bidang food & Beverages seperti kopi, makanan ringan ataupun berat. Adanya pandemi virus Covid-19 membuat UMKM memerlukan media online untuk memperkenalkan produk kepada pelanggan. Perencanaan pemanfaatan Instagram untuk promosi dan pemasaran UMKM dilaksanakan dengan memaksimalkan media sosial yang sudah ditentukan. Capaian dari kegiatan pendampingan ini adalaha meningkatnya brand awareness UMKM yang dilihat melalui analisis insight konten yang diunggah ke media sosial. Kata Kunci: Brand Awareness,UMKM, Konten Kreatif, Media Sosial,Kedai Enak Semua.

Item Type:	Thesis (S1)
Call Number CD:	FK/PKP. 23 008
NIM/NIDN Creators:	44318010026
Uncontrolled Keywords:	Brand Awareness,UMKM, Konten Kreatif, Media Sosial,Kedai Enak Semua.
Subjects:	000 Computer Science, Information and General Works/Ilmu Komputer, Informasi, dan Karya Umum > 000. Computer Science, Information and General Works/Ilmu Komputer, Informasi, dan Karya Umum > 006 Special Computer Methods/Metode Komputer Tertentu > 006.7 Multimedia Systems/Sistem-sistem Multimedia > 006.75 Social Multimedia/Multimedia Social > 006.754 Online Social Network/Situs Jejaring Sosial, Sosial Media 300 Social Science/Ilmu-ilmu Sosial > 300. Social Science/Ilmu-ilmu Sosial > 302 Social Interaction, Interpersonal Relations/Interaksi Sosial, Hubungan Antarpersonal > 302.2 Communication/Komunikasi 600 Technology/Teknologi > 650 Management, Public Relations, Business and Auxiliary Service/Manajemen, Hubungan Masyarakat, Bisnis dan Ilmu yang Berkaitan > 658 General Management/Manajemen Umum > 658.8 Marketing, Management of Distribution/Marketing, Manajemen Distribusi
Divisions:	Fakultas Ilmu Komunikasi > Periklanan dan Komunikasi pemasaran
Depositing User:	ADELINA HASNA SETIAWATI
Date Deposited:	02 May 2023 03:26
Last Modified:	02 May 2023 03:26
URI:	http://repository.mercubuana.ac.id/id/eprint/76630

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