RAFIDAN, SYAMIL (2023) PENGARUH TERPAAN KONTEN YOUTUBE “DAUNNET FILMS – ANJAS MARADITA” TERHADAP MINAT BELAJAR EDITING (Survey Kepada Subscribers Daunnet Films – Anjas Maradita). S1 thesis, Universitas Mercu Buana Jakarta.
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Abstract
Currently, YouTube is much-loved by the public, especially among young people, because YouTube provides a means of information, knowledge and entertainment. There is a lot of interest from the public to find and get information through Youtube. Various video content can be accessed on Youtube, ranging from Music, Film, News and Information, Sports, Lifestyle, Gaming, Vlogs and Tutorials. One of the YouTube accounts that provides editing tutorials is Daunnet Films – Anjas Maradita. This made researchers interested in knowing the effect of exposure to YouTube content "Daunnet Films - Anjas Maradita" on the interest in learning editing subscribers. In this study, the interest in learning editing subscribers is related to the S-O-R theory, which is a theory that examines behavior such as attitudes, opinions, cognition, affection and conation. This study uses a type of quantitative analysis approach with the research method used, namely surveys, by distributing questionnaires in the form of a Google form to 100 Subscribers of Daunnet Films – Anjas Maradita The research results obtained are a correlation coefficient value of 0.713. The results indicate that the relationship includes a strong and significant relationship. The coefficient of determination is obtained by a number of 0.5083 or 50.83%. This shows that 50.83% of the interest in learning to edit subscribers is influenced by the variable Exposure to Youtube Content by Daunnet Films – Anjas Maradita. Where the dimension that has the greatest influence lies in the Attention dimension of the variable Effect of Exposure to Youtube Content "Daunnet Films - Anjas Maradita" (X) with the indicator I am increasingly interested in getting information from YouTube content "Daunnet Films - Anjas Maradita" regarding the world of editing). In the variable Interest in Learning Editing Subscribers (Y) which has the greatest influence is on the dimension of Engagement with indicators After viewing content on the Daunnet Films – Anjas Maradita youtube channel, subscribers understand editing. Keywords: Media exposure, Youtube, Interest in Learning Editing. Saat ini youtube banyak digemari oleh masyarakat terutama di kalangan anak muda, karena youtube memberikan sarana informasi, pengetahuan dan hiburan. Banyak sekali minat dari masyarakat untuk mencari dan mendapatkan informasi melalui Youtube. Beragam konten video bisa diakses dalam Youtube, mulai dari Musik, Film, Berita dan Informasi, Olahraga, Gaya hidup, Gaming, Vlog dan Tutorial. Salah satu akun youtube yang memberikan tutorial editing yaitu Daunnet Films – Anjas Maradita. Hal ini membuat peneliti tertarik untuk mengetahui pengaruh terpaan konten youtube “Daunnet Films – Anjas Maradita” terhadap minat belajar editing subscribers Dalam penelitian ini, minat belajar editing subscribers berkaitan dengan teori S-O-R yaitu teori yang mengkaji perilaku seperti sikap, opini, kognisi, afeksi dan konasi. Penelitian ini menggunakan jenis penedekatan analisis kuantitatif dengan metode penelitian yang digunakan yaitu survey, dengan cara menyebarkan kuisioner dalam bentuk Google form kepada 100 Subscribers Daunnet Films – Anjas Maradita Hasil Penelitian yang didapatkan adalah nilai koefisien korelasi sebesar 0,713 hasil tersebut menunjukkan bahwa hubungan tersebut termasuk hubungan yang kuat dan signifikan. Koefisien Determinasi diperoleh angka sebesar 0,5083 atau 50,83% Hal ini menunjukkan bahwa 50,83% Minat Belajar Editing Subscribers ini dipengaruhi oleh variabel Terpaan Konten Youtube Daunnet Films – Anjas Maradita. Dimana dimensi yang memiliki pengaruh paling besar terletak pada dimensi Perhatian dari variabel Pengaruh Terpaan Konten Youtube “Daunnet Films – Anjas Maradita” (X) dengan indikator Saya semakin tertarik untuk mendapatkan informasi dari konten youtube “Daunnet Films – Anjas Maradita” mengenai dunia editing). Pada variabel Minat Belajar Editing Subscribers (Y) yang memiliki pengaruh paling besar terdapat pada dimensi Keterkatikan dengan indikator Setelah melihat konten di channel youtube Daunnet Films – Anjas Maradita, subscribers memahami tentang editing. Kata Kunci : Terpaan media, Youtube, Minat Belajar Editing.
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