STRATEGI MENINGKATKAN MINAT PEMBELIAN PRODUK MESIN REFILL SEBAGAI BENTUK PRO-ENVIRONMENTAL BEHAVIOUR

YULIA, ERMA (2023) STRATEGI MENINGKATKAN MINAT PEMBELIAN PRODUK MESIN REFILL SEBAGAI BENTUK PRO-ENVIRONMENTAL BEHAVIOUR. S2 thesis, Universitas Mercu Buana Jakarta.

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Abstract

Along with the increasing volume of national waste which has been getting higher since 2019-2020 it has increased by 37.3%, Indonesia national waste has become almost 14% of the total waste in the world. Through the Ministry of Environment and Forestry (KLHK), the Indonesian government made policies related to the waste-free Indonesia movement which began in 2020, with its implementation through the 3R movement (Reduce, Reuse, Re cycle). In this regard, currently many companies offer purchase of products without packaging by requiring buyers to bring their own media or recycled packaging. This study aims to determine public interest in the use of refill machines by analyzing economic aspects, knowledge, facility support, attitude, and pro-environmental behavior. The research method used is quantitative descriptive with 155 respondents and the analytical method used is Structural Equation Model (SEM) with Smart-PLS software. The research results show that there is a positive and significant influence between knowledge, facility support, and attitude towards pro-environmental behavior. Meanwhile, the economic aspect has no significant effect on proenvironmental behavior. Researchers also suggest business organizations to be able to provide refill machine products with affordable prices, and suggest the government to be able to provide a proper waste processing facilities and can be reached easily by the community. Keywords: Purchase intention, knowledge, facility support, attitude, pro environmental behavior. Seiring dengan meningkatnya volume sampah nasional yang semakin tinggi terhitung sejak tahun 2019-2020 meningkat sebesar 37,3%, sampah nasional menjadi hampir 14% dari total sampah yang ada di dunia. Melalui Kementerian Lingkungan Hidup dan Kehutanan (KLHK), pemerintah Indonesia membuat kebijakan terkait gerakan Indonesia bebas sampah yang dijalankan mulai tahun 2020, dengan implementasinya melalui gerakan 3R (Reduce, Reuse, Recycle). Berkenaan dengan hal tersebut, saat ini banyak perusahaan yang menawarkan pembelian produk tanpa kemasan dengan mewajibkan pembeli membawa sendiri media atau kemasan daur ulang mereka. Studi ini bertujuan untuk mengetahui minat masyarakat terhadap penggunaan mesin refill dengan menganalisis economic aspect, knowledge, facility support, attitude, dan pro environmental behaviour. Metode penelitian yang digunakan deskriptif kuantitatif dengan 155 respoden dan metode analisis yang digunakan Structural Equation Model (SEM) dengan software Smart-PLS. Hasil penelitian menunjukkan bahwa terdapat pengaruh positif dan signifikan antara knowledge, facility support, dan attitude terhadap pro environmental behaviour. Sedangkan economic aspect tidak berpengaruh signifikan terhadap pro environmental behaviour. Peneliti juga menyarankan pada organisasi bisnis untuk dapat menyediakan produk mesin refill dengan harga terjangkau, serta menyarankan pemerintah untuk dapat menyediakan fasilitas pengolahan sampah yang memadai dan dapat dijangkau dengan mudah oleh masyarakat. Kata kunci: Minat beli, knowledge, facility support, attitude, pro environmental behavio

Item Type: Thesis (S2)
Call Number CD: CD/551. 23 019
Call Number: TM/51/23/043
NIM/NIDN Creators: 55120110003
Uncontrolled Keywords: Minat beli, knowledge, facility support, attitude, pro environmental behavio
Subjects: 000 Computer Science, Information and General Works/Ilmu Komputer, Informasi, dan Karya Umum > 000. Computer Science, Information and General Works/Ilmu Komputer, Informasi, dan Karya Umum > 005 Computer Programmming, Programs, Data/Pemprograman Komputer, Program, Data > 005.4 System Programming and Programs/Sistem Pemrograman dan Program > 005.43 Operating System/Sistem Operasi > 005.434 Process Management Programs/Program Manajemen Proses
000 Computer Science, Information and General Works/Ilmu Komputer, Informasi, dan Karya Umum > 000. Computer Science, Information and General Works/Ilmu Komputer, Informasi, dan Karya Umum > 005 Computer Programmming, Programs, Data/Pemprograman Komputer, Program, Data > 005.4 System Programming and Programs/Sistem Pemrograman dan Program > 005.43 Operating System/Sistem Operasi > 005.435 Memory Management Programs/Program Manajemen Memori
000 Computer Science, Information and General Works/Ilmu Komputer, Informasi, dan Karya Umum > 000. Computer Science, Information and General Works/Ilmu Komputer, Informasi, dan Karya Umum > 005 Computer Programmming, Programs, Data/Pemprograman Komputer, Program, Data > 005.4 System Programming and Programs/Sistem Pemrograman dan Program > 005.43 Operating System/Sistem Operasi > 005.436 File System Management Programs/Program Manajemen Sistem File
100 Philosophy and Psychology/Filsafat dan Psikologi > 150 Psychology/Psikologi > 150.1-150.9 Standard Subdivisions of Psychology/Subdivisi Standar Dari Psikologi, Ilmu Jiwa > 150.6 Organization and Management of Psychology/Organisasi dan Manajemen di Bidang Psikologi
Divisions: Pascasarjana > Magister Manajemen
Depositing User: MILA RISKA
Date Deposited: 10 May 2023 04:17
Last Modified: 10 May 2023 04:17
URI: http://repository.mercubuana.ac.id/id/eprint/75691

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