PENGARUH PENGGUNAAN MEDIA SOSIAL ?LINE WEBTOON? TERHADAP KEPUASAN INFORMASI DALAM MENJALIN RELASI ANTAR MAHASISWA UNIVERSITAS MERCU BUANA

FIRDA, FIRDA (2020) PENGARUH PENGGUNAAN MEDIA SOSIAL ?LINE WEBTOON? TERHADAP KEPUASAN INFORMASI DALAM MENJALIN RELASI ANTAR MAHASISWA UNIVERSITAS MERCU BUANA. S1 thesis, Universitas Mercu Buana Jakarta.

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Abstract

Line Webtoon is an online comic application that can be used by using words and sounds and images that can be read. The purpose of this research is to find out how much influence the Line Webtoon social media has on information satisfaction in establishing relationships among students of the Department of Communication Science, Information Systems and Information Engineering at Mercu Buana University. The concept approach used in this research is to use the theory of uses and gratification which questions what the public is doing to the media, namely using the media to satisfy their needs. This research is quantitative, with a type of positivism research. The method used was a survey of 384 Line Webtoon users among Communication Department, Information Systems and Informatics Engineering Students at Mercu Buana University. The results showed that there were 1083,302 Line Webtoon social media influences, which meant that they had an influence in establishing relationships among students of the Department of Communication, Information Systems and Information Engineering at Mercu Buana University. Keywords: Social Media Effects, Webtoon Line, Information Satisfaction Line Webtoon merupakan aplikasi komik online yang dapat digunakan dengan menggunakan kata-kata maupun suara dan gambar yang dapat dibaca. Tujuan penelitian yaitu untuk mengetahui seberapa pengaruhnya sosial media Line Webtoon terhadap kepuasan informasi dalam menjalin relasi di kalangan Mahasiswa Jurusan Ilmu Komunikasi, Sistem Informasi dan Teknik Informatika Universitas Mercu Buana. Pendekatan konsep yang digunakan dalam penelitian ini yaitu menggunakan teori uses and gratification yang mempersoalkan apa yang dilakukan khalayak pada media, yakni menggunakan media untuk pemuasan kebutuhannya. Penelitian yang dilakukan ini adalah kuantitatif, dengan tipe penelitian positivisme. Metode yang digunakan adalah survey 384 pengguna Line Webtoon dikalangan Mahasiswa Jurusan Ilmu Komunikasi, Sistem Informasi dan Teknik Informatika Universitas Mercu Buana. Hasil penelitian menunjukkan adanya pengaruh sosial media Line Webtoon sebesar 1083.302 yang artinya membawa pengaruh dalam menjalin relasi dikalangan Mahasiswa Jurusan Ilmu Komunikasi, Sistem Informasi dan Teknik Informatika Universitas Mercu Buana. Kata Kunci : Pengaruh Sosial Media , Line Webtoon , Kepuasan informasi.

Item Type: Thesis (S1)
Call Number CD: FK/PR. 20 116
Call Number: SK/42/21/005
NIM/NIDN Creators: 44216010020
Uncontrolled Keywords: Pengaruh Sosial Media , Line Webtoon , Kepuasan informasi.
Subjects: 000 Computer Science, Information and General Works/Ilmu Komputer, Informasi, dan Karya Umum > 000. Computer Science, Information and General Works/Ilmu Komputer, Informasi, dan Karya Umum > 006 Special Computer Methods/Metode Komputer Tertentu > 006.7 Multimedia Systems/Sistem-sistem Multimedia > 006.75 Social Multimedia/Multimedia Social > 006.754 Online Social Network/Situs Jejaring Sosial, Sosial Media
600 Technology/Teknologi > 650 Management, Public Relations, Business and Auxiliary Service/Manajemen, Hubungan Masyarakat, Bisnis dan Ilmu yang Berkaitan > 659 Advertising and Public Relations/Periklanan, Reklame, Pariwara, Iklan, Sponsor, Humas, Hubungan Masyarakat > 659.2 Public Relations/Hubungan Masyarakat
800 Literatures/Kesusastraan > 800. Literatures/Kesusastraan > 801 Philosophy and Theory of Literatures/Filsafat dan Teori Kesusastraan > 801.3 Value, Influence, Effect/Nilai, Pengaruh, Efek
Divisions: Fakultas Ilmu Komunikasi > Hubungan Masyarakat
Depositing User: CALVIN PRASETYO
Date Deposited: 24 Mar 2023 03:41
Last Modified: 24 Mar 2023 03:41
URI: http://repository.mercubuana.ac.id/id/eprint/75404

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