PERSEPSI PENONTON PRIA TENTANG PERSELINGKUHAN DALAM SERIES LAYANGAN PUTUS DI RCTI (Survei Kepada Pria Yang Sudah Berkeluarga Di Kp. Serpong RT/RW 02/08 Kel. Kec. Serpong, Tangerang Selatan)

NGIU, FITRIYANTI (2023) PERSEPSI PENONTON PRIA TENTANG PERSELINGKUHAN DALAM SERIES LAYANGAN PUTUS DI RCTI (Survei Kepada Pria Yang Sudah Berkeluarga Di Kp. Serpong RT/RW 02/08 Kel. Kec. Serpong, Tangerang Selatan). S1 thesis, Universitas Mercu Buana Jakarta.

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Abstract

Television has its own characteristics as a mass media that can be watched and listened to. Television shows are memorable and television audiences are not limited to certain groups. Anyone can enjoy it regardless of gender, age or socioeconomic status. Television broadcasts are much wider than in other media, television broadcasts must be viewed critically. The purpose of this research is to find out the male audience's perception of infidelity in the Layangan Putus series at RCTI (a survey of married men in Kp. Serpong RT/RW 02/08 Kel. Kec. Serpong, South Tangerang). The influence of mass communication media through a one-stage model assumes that audiences experience a change in attitude after seeing mass media messages directly without going through an intermediary, namely an opinion leader. The theory in this study is the S-O-R Theory originating from psychology, which stands for Stimulus-Organism-Response, which is then applied in the science of communication because the objects of psychology and communication are the same, namely humans who have behavior, attitudes, opinions and effects. The type of research used in this research is descriptive quantitative. In this study using a survey method using a questionnaire as a means of data collection. The population in this study are married men in Kp. Serpong, South Tangerang, with a sample of 103 respondents who were taken by simple random sampling. Overall, based on the calculation of the Likert scale, it can be seen that the attention dimension is the highest mean level of interest for married men in Kp. Serpong RT/RW 02/08 Kel. district Serpong, South Tangerang while watching the Layangan Putus series on RCTI. with a value of 3.47, the knowledge dimension is 3.46 and the interpretation dimension has the lowest mean 3.34. Keywords: Perception, S-O-R Theory, Descriptive Quantitative, Series. Televisi memiliki ciri khas tersendiri sebagai salah satu media massa yang dapat ditonton dan didengarkan. Acara televisi mudah diingat dan penonton televisi tidak terbatas pada kelompok tertentu. Siapapun dapat menikmatinya tanpa memandang jenis kelamin, usia atau status sosial ekonomi. Siaran televisi jauh lebih luas daripada di media lain, siaran televisi harus dilihat secara kritis. Tujuan dari penelitian ini yaitu untuk mengetahui Persepsi Penonton Pria Tentang Perselingkuhan Dalam Series Layangan Putus Di RCTI (Survei Kepada Pria Yang Sudah Berkeluarga di Kp. Serpong RT/RW 02/08 Kel. Kec. Serpong, Tangerang Selatan). Pengaruh media komunikasi massa melalui model satu tahap menganggap khalayak mengalami perubahan sikap setelah melihat pesan media massa secara langsung tanpa melalui perantara yaitu opinion leader (pemimpin pendapat). Teori dalam penelitian ini adalah Teori S-O-R yang berasal dari psikologi, yang merupakan singkatan dari Stimulus-Organism-Response, yang kemudian diterapkan dalam ilmu komunikasi karena objek dari psikologi dan komunikasi itu sama yaitu manusia yang memiliki tingkah laku, sikap, opini dan efek. Tipe penelitian yang digunakan dalam penelitian ini kuantitatif deskriptif. Dalam penelitian ini menggunakan metode survei dengan menggunakan kuesioner sebagai alat pengumpulan data. Populasi dalam penelitian ini Pria yang sudah berkeluarga di Kp. Serpong, Tangerang Selatan, dengan sampel 103 responden yang diambil secara acak sederhana (simple random sampling). Secara keseluruhan persepsi berdasarkan perhitungan skala likert dapat diketahui dimensi perhatian yang menjadi mean tertinggi tingkat ketertarikan Pria yang sudah berkeluarga di Kp. Serpong RT/RW 02/08 Kel. Kec. Serpong, Tangerang Selatan dalam menonton Series Layangan Putus di RCTI. dengan nilai 3.47, dimensi pengetahuan sebesar 3.46 dan dimensi penafsiran memiliki mean terendah 3.34. Kata Kunci: Persepsi, Teori S-O-R, Kuantitatif Deskriptif, Series.

Item Type: Thesis (S1)
Call Number CD: FK/BRD. 23 002
NIM/NIDN Creators: 44119010058
Uncontrolled Keywords: Persepsi, Teori S-O-R, Kuantitatif Deskriptif, Series.
Subjects: 000 Computer Science, Information and General Works/Ilmu Komputer, Informasi, dan Karya Umum > 070 Documentary Media, Educational Media, News Media, Journalism, Publishing/Media Dokumenter, Media Pendidikan, Media Berita, Jurnalisme, Penerbitan > 070.1-070.9 Standard Subdivisions of Documentary Media, Educational Media, News Media, Journalism, Publishing/Subdivisi Standar Dari Media Dokumenter, Media Pendidikan, Media Berita, Jurnalisme, Penerbitan > 070.1 Documentary Media, Educational Media, News Media/Media Dokumenter, Media Pendidikan, Media Berita > 070.19 Broadcast Media/Media Broadcast
100 Philosophy and Psychology/Filsafat dan Psikologi > 120 Epistemology/Epistemologi > 121 Theory of Knowledge/Teori Pengetahuan > 121.3 Origin, Sources, Means of Knowledge/Asal, Sumber, Sarana Pengetahuan > 121.34 Perception/Persepsi
700 Arts/Seni, Seni Rupa, Kesenian > 790 Recreational and Performing Arts/Olah Raga dan Seni Pertunjukan > 791 Public Performances/Pertunjukan Umum > 791.4 Motion Pictures, Radio, Television/Gambar Gerak, Radio, Televisi > 791.43 Motion Pictures, Movies, Cinema/Bioskop, Movie, Film Hiburan, Sinema
Divisions: Fakultas Ilmu Komunikasi > Penyiaran
Depositing User: ADELINA HASNA SETIAWATI
Date Deposited: 17 Mar 2023 03:45
Last Modified: 17 Mar 2023 03:45
URI: http://repository.mercubuana.ac.id/id/eprint/75182

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