ANALISIS WACANA MEDIA SOSIAL INSTAGRAM PUBLIK FIGUR DALAM MELAKUKAN PENCITRAAN DIR

Syafitri, Febriyani (2019) ANALISIS WACANA MEDIA SOSIAL INSTAGRAM PUBLIK FIGUR DALAM MELAKUKAN PENCITRAAN DIR. S1 thesis, Universitas Mercu Buana Jakarta.

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Abstract

The world continues to change and develop dynamically without anyone being able to control their movements. Its development is now entering an era where all kinds of information, capital and culture move quickly, without any boundaries. This development is called globalization. Because of the times, Indonesian people are familiar with the internet, radio, television and so on. All electronic devices are already easy to use via a smartphone. The more sophisticated internet facilities on smartphones makes increasing use of social media. Instagram is one of the social media that is used, seen from the number of 53 million monthly active users. Instagram is a social media that provides facilities to upload photos and videos that have comments as well, so that every instargram user can do imaging on his personal Instagram account. This research focuses on discourse in public figure Instagram because there are various ways to do imaging. The paradigm used in this study is critical. This type of research is descriptive. The research method used was qualitative research with the design of critical analysis of Van Dijk's model of discourse. The results showed that public figures carried out imaging in different ways. All have different styles for uploading photos and videos on Instagram. The more negative comments there are, the more popular the public figure will be. Keywords: Discourse Analysis, Instagram social media, public figures Dunia terus berubah dan berkembang secara dinamis tanpa ada yang bisa mengontrol pergerakannya. Perkembangannya kini memasuki era dimana segala macam informasi, modal dan kebudayaan bergerak secara cepat, tanpa adanya batas-batasan. Perkembangan tersebut dinamakan sebagai globalisasi. Karena adanya perkembangan zaman, masyarakat Indonesia mengenal internet, radio, televisi dan lain sebagainya. Semua alat elektronik tersebut sudah mudah digunakan melalui smartphone. Semakin canggihnya fasilitas internet di smartphone membuat meningkatnya penggunaan media sosial. Instagram adalah salah satu media sosial yang digunakan, dilihat dari jumlahnya sebesar 53 juta jumlah pengguna aktif bulanan. Instagram adalah media sosial yang menyediakan fasilitas mengunggah foto dan video yang terdapat kolom komentar juga, sehingga setiap pengguna instargram dapat melakukan pencitraan di akun instagram pribadinya. Penelitian ini memfokuskan pada wacana di dalam Instagram publik figur karena terdapat beragam cara untuk melakukan pencitraan. Paradigma yang digunakan dalam penelitian ini adalah kritis. Tipe penelitian ini adalah deskriptif. Metode penelitian yang digunakan adalah penelitian kualitatif dengan desain analsis wacana kritis model Van Dijk. Hasil penelitian menunjukkan bahwa publik figur melakukan pencitraan dengan cara yang berbeda-beda. Semua memiliki gaya yang berbeda dalam melakukan unggahan foto dan video di Instagram. Semakin banyaknya komentar negatif maka semakin terkenal publik figur tersebut. Kata kunci : Analisis Wacana, media sosial instagram, publik figur

Item Type: Thesis (S1)
Call Number CD: FK/PR. 19 217
NIM/NIDN Creators: 44215010062
Uncontrolled Keywords: Discourse Analysis, Instagram social media, public figures
Subjects: 000 Computer Science, Information and General Works/Ilmu Komputer, Informasi, dan Karya Umum > 000. Computer Science, Information and General Works/Ilmu Komputer, Informasi, dan Karya Umum > 004 Data Processing, Computer Science/Pemrosesan Data, Ilmu Komputer, Teknik Informatika > 004.6 Interfacing and Communications/Tampilan Antar Muka (Interface) dan Jaringan Komunikasi Komputer > 004.61 Interfacing and Communications for Specific Types of Electronic Computers/Antarmuka dan Komunikasi untuk Jenis Komputer Elektronik Tertentu
000 Computer Science, Information and General Works/Ilmu Komputer, Informasi, dan Karya Umum > 000. Computer Science, Information and General Works/Ilmu Komputer, Informasi, dan Karya Umum > 005 Computer Programmming, Programs, Data/Pemprograman Komputer, Program, Data > 005.7 Data in Computer Systems/Data dalam Sistem-sistem Komputer
300 Social Science/Ilmu-ilmu Sosial > 300. Social Science/Ilmu-ilmu Sosial > 302 Social Interaction, Interpersonal Relations/Interaksi Sosial, Hubungan Antarpersonal > 302.2 Communication/Komunikasi > 302.22 Kinds of Communication/Jenis-jenis Komunikasi
300 Social Science/Ilmu-ilmu Sosial > 300. Social Science/Ilmu-ilmu Sosial > 302 Social Interaction, Interpersonal Relations/Interaksi Sosial, Hubungan Antarpersonal > 302.2 Communication/Komunikasi > 302.24 Content/Isi Komunikasi
Divisions: Fakultas Ilmu Komunikasi > Hubungan Masyarakat
Depositing User: MILA RISKA
Date Deposited: 27 Feb 2023 06:13
Last Modified: 27 Feb 2023 07:37
URI: http://repository.mercubuana.ac.id/id/eprint/74399

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