NIZAR, DIERZAN FAHMI (2022) REPRESENTASI PERSAHABATAN DALAM FILM ”PRETTY BOYS” (Analisis Semiotika Charles Sanders Peirce). S1 thesis, Universitas Mercu Buana Jakarta.
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Abstract
Film is one of the audio-visual communication media that aims to convey a message from the director to the film audience. Films are often used as a medium for representing a social reality because films are effective in reaching many social segments. Because in representing the sign and meaning of friendship in this film, Peirce explains how a sign can represent something that represents it so that Peirce's theory is able to represent a sign in a film. The type of research used in this research is descriptive with a qualitative approach. The method used is semiotic analysis based on Charles Sanders Peirce's sign theory, in which Peirce relates three main components, namely representamen, objects, and sign interpretants in the signification process. Based on the results of the study, it shows that in the Pretty Boys film the meaning of friendship is quite clearly shown in the dialogue and behavior of the players who display the elements of friendship such as, Openness (openness), Empathy (empathy), Ego Support, Positive Feelings (positive-ness). and Equality are friendly behavior carried out by Rahmat and Anugerah. Keywords: Film, Representation, Semiotic, Friendship Film merupakan salah satu media komunikasi bersifat audio visual yang bertujuan untuk menyampaikan sebuah pesan dari sutradara kepada penonton film. Film seringkali digunakan sebagai media representasi sebuah realitas sosial karena film memiliki efektifitas dalam menjangkau banyak segmentasi sosial. Karena dalam merepresentasikan tanda dan makna persahabatan di dalam film ini, Peirce menjelaskan bahwa bagaimana sebuah tanda bisa merepresentasikan sesuatu yang mewakilinya sehingga teori Peirce mampu merepresentasikan tanda didalam sebuah film. Tipe penelitian yang digunakan dalam penelitian ini adalah deskriptif dengan pendekatan kualitatif. Metode yang digunakan adalah analisis semiotika berlandaskan pada teori tanda Charles Sanders Peirce, di mana Peirce mengaitkan tiga komponen utama yaitu representamen, objek, serta interpretan tanda dalam proses signifikasi. Berdasarkan hasil penelitian menunjukkan bahwa di dalam film Pretty Boys makna persahabatan nya cukup jelas ditunjukkan dalam dialog dan tingkah laku para pemain yang menampilkan unsur-unsur persahabatan seperti, Keterbukaan (openness), Empati (empathy), Dukungan Ego, Perasaan Positif (positive-ness) dan Kesamaan (equality) merupakan perilaku persahabatan yang dilakukan oleh Rahmat dan Anugerah. Kata Kunci: Film, Representasi, Semiotika, Persahabatan.
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