PENGARUH IKLAN SUBLIMINAL “IKLAN AQUANGOMONG JEPANG” TERHADAP KEPUTUSAN PEMBELIAN AQUA: STUDI EKSPERIMEN

SETIANI, DESI INDAH (2021) PENGARUH IKLAN SUBLIMINAL “IKLAN AQUANGOMONG JEPANG” TERHADAP KEPUTUSAN PEMBELIAN AQUA: STUDI EKSPERIMEN. S1 thesis, Universitas Mercu Buana Jakarta.

[img]
Preview
 Text (HAL COVER)
01. COVER .pdf
Download (402kB) | Preview
[img]
Preview
 Text (ABSTRAK)
02. ABSTRAK.pdf
Download (100kB) | Preview
[img] Text (BAB I)
03. BAB I.pdf
Restricted to Registered users only
Download (182kB)
[img] Text (BAB II)
04. BAB II.pdf
Restricted to Registered users only
Download (284kB)
[img] Text (BAB III)
05. BAB III.pdf
Restricted to Registered users only
Download (303kB)
[img] Text (BAB IV)
06. BAB IV.pdf
Restricted to Registered users only
Download (311kB)
[img] Text (BAB V)
07. BAB V.pdf
Restricted to Registered users only
Download (128kB)
[img] Text (DAFTAR PUSTAKA)
08. DAFTAR PUSTAKA.pdf
Restricted to Registered users only
Download (182kB)
[img] Text (LAMPIRAN)
09. LAMPIRAN.pdf
Restricted to Registered users only
Download (221kB)

Abstract

This study tries to analyze the perception of the human subconscious (Subliminal Perception), on purchasing decisions on consumers. The research method used in this research is the research method. The population in this study were syudents of Mercu Buana University from various backgrounds. The sampling technique in this study is convenience sampling where the sample is done based on participant approval and obtaining data. Based on the calculation of the G power analysis, the number of sample needed in this study were 52 participants. Data collection method using survey methods, with research instumrnts is a questionnaire. The method of data analysis uses the Statistical Package for Social Sciences. This research proves that Subliminal Perception has a positive and significant effect on consumer purchasing decisions. Keywords: Subliminal Perception, Subliminal Advertising, Consumer Purchasing Decisioms. Penelitian ini bertujuan untuk menganalisisi pengaruh persepsi alam bawah sadar manusia (Subliminal Perception), terhadap keputusan pembelian pada konsumen. Metode penelitian yang digunakan dalam penelitian ini adalah metode eksperimen. Populasi dalam penelitian ini adalah mahasiswa dan mahasiswi Universitas Mercu Buana dari berbagai latar belakang. Teknik pengambilan sampel dalam penelitian ini adalah convience sampling dimana pengambilan sampel dilakukan berdasarkan pada ketersediaan partisipan dan kemudahan mendapatkan data. Berdasarkan perhitungan analisis G power, jumlah sampel yang dibutuhkan dalam penelitian ini adalah 52 partisipan. Metode pengumpulan data menggunakan metode survey, dengan instrument penelitian adalah kuesioner. Metode analisis data menggunakan Statistical Package for the Social Ssciences. Penelitian ini membuktikan bahwa Subliminal Perception berpengaruh positif dan signifikan terhadap keputusan pembelian konsumen. Kata Kunci: Subliminal Perception, Subliminal Advertising, Keputusan Pembelian Konsumen.

Item Type: Thesis (S1)
Call Number CD: FE/MJ. 22 435
Call Number: SE/31/23/032
NIM/NIDN Creators: 43115120182
Uncontrolled Keywords: Subliminal Perception, Subliminal Advertising, Keputusan Pembelian Konsumen.
Subjects: 100 Philosophy and Psychology/Filsafat dan Psikologi > 150 Psychology/Psikologi > 152 Sensory Perception, Movement, Emotions, Physiological Drives/Psikologi Fisiologis
100 Philosophy and Psychology/Filsafat dan Psikologi > 150 Psychology/Psikologi > 153 Conscious Mental Process and Intelligence/Intelegensia, Kecerdasan Proses Intelektual dan Mental
600 Technology/Teknologi > 650 Management, Public Relations, Business and Auxiliary Service/Manajemen, Hubungan Masyarakat, Bisnis dan Ilmu yang Berkaitan > 658 General Management/Manajemen Umum
600 Technology/Teknologi > 650 Management, Public Relations, Business and Auxiliary Service/Manajemen, Hubungan Masyarakat, Bisnis dan Ilmu yang Berkaitan > 658 General Management/Manajemen Umum > 658.8 Marketing, Management of Distribution/Marketing, Manajemen Distribusi
600 Technology/Teknologi > 650 Management, Public Relations, Business and Auxiliary Service/Manajemen, Hubungan Masyarakat, Bisnis dan Ilmu yang Berkaitan > 659 Advertising and Public Relations/Periklanan, Reklame, Pariwara, Iklan, Sponsor, Humas, Hubungan Masyarakat
700 Arts/Seni, Seni Rupa, Kesenian > 740 Drawing and Decorative Art/Menggambar dan Seni Dekorasi > 741 Drawing and Drawings/Gambar dan Seni Menggambar > 741.6 Graphic Design, Illustration Drawings/Teknik Menggambar Desain Grafis, Teknik Menggambar Ilustrasi > 741.67 Advertisement and Posters/Iklan dan Poster
Divisions: Fakultas Ekonomi dan Bisnis > Manajemen
Depositing User: ADELINA HASNA SETIAWATI
Date Deposited: 04 Feb 2023 05:49
Last Modified: 04 Feb 2023 05:49
URI: http://repository.mercubuana.ac.id/id/eprint/73936

Actions (login required)

View Item View Item
UMB Repository is powered by EPrints 3 which is developed by the School of Electronics and Computer Science at the University of Southampton. More information and software credits.