PENGARUH GETOK TULAR ELEKTRONIK, KUALITAS PELAYANAN DAN KEPERCAYAAN TERHADAP KEPUTUSAN PEMBELIAN PADA TRAVELOKA SAAT PANDEMI COVID-19

YULIETA, DINDA RAHMI (2022) PENGARUH GETOK TULAR ELEKTRONIK, KUALITAS PELAYANAN DAN KEPERCAYAAN TERHADAP KEPUTUSAN PEMBELIAN PADA TRAVELOKA SAAT PANDEMI COVID-19. S1 thesis, Universitas Mercu Buana Jakarta.

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Abstract

This study is to determine the effect of Electronic Word of Mouth, Service Quality and Trust on Purchase Decisions on the Traveloka site. The method used in this research is quantitative. The object of research is the Traveloka company with a population of all Traveloka users who live in DKI Jakarta with a sample of 168 respondents. The sampling method used purposive sampling. Methods of data collection using survey methods, with the research instrument is a questionnaire. The data analysis method uses Partial Least Square version 3.0. This study proves that electronic word of mouth has a positive and significant effect on purchasing decisions at Traveloka during the Covid-19 pandemic, service quality has a positive and significant impact on purchasing decisions at Traveloka during the Covid-19 pandemic, trust positive and significant effect on purchasing decisions at Traveloka during the Covid-19 pandemic. Keywords: electronic word of mouth, service quality, trust. Penelitian ini untuk mengetahui pengaruh Getok Tular Elektronik, Kualitas Pelayanan dan Kepercayaan terhadap Keputusan Pembelian pada situs Traveloka. Metode yang digunakan pada penelitian ini adalah kuantitatif. Objek penelitian adalah perusahaan Traveloka dengan populasi adalah seluruh pengguna Traveloka yang tinggal di DKI Jakarta dengan sampel sebanyak 168 responden. Metode penarikan sampel menggunakan purposive sampling. Metode pengumpulan data menggunakan metode survey, dengan instrument penelitian adalah kuesioner. Metode analisis data menggunakan Partial Least Square versi 3.0. Penelitian ini membuktikan bahwa getok tular elektronik berpengaruh positif dan signifikan terhadap keputusan pembelian pada Traveloka saat pandemi Covid-19, kualitas pelayanan berpengaruh positif dan signifikan terhadap keputusan pembelian pada Traveloka saat pandemi Covid-19, kepercayaan berpengaruh positif dan signifikan terhadap keputusan pembelian pada Traveloka saat pandemi Covid-19. Kata kunci: getok tular elektronik, kualitas pelayanan, kepercayaan.

Item Type: Thesis (S1)
Call Number CD: FE/MJ. 22 282
Call Number: SE/31/22/156
NIM/NIDN Creators: 43118010063
Uncontrolled Keywords: getok tular elektronik, kualitas pelayanan, kepercayaan.
Subjects: 100 Philosophy and Psychology/Filsafat dan Psikologi > 150 Psychology/Psikologi > 153 Conscious Mental Process and Intelligence/Intelegensia, Kecerdasan Proses Intelektual dan Mental > 153.8 Will, Volition/Kemauan > 153.83 Choice and Decision/Pilihan dan Keputusan
600 Technology/Teknologi > 600. Technology/Teknologi
600 Technology/Teknologi > 650 Management, Public Relations, Business and Auxiliary Service/Manajemen, Hubungan Masyarakat, Bisnis dan Ilmu yang Berkaitan > 658 General Management/Manajemen Umum
600 Technology/Teknologi > 650 Management, Public Relations, Business and Auxiliary Service/Manajemen, Hubungan Masyarakat, Bisnis dan Ilmu yang Berkaitan > 658 General Management/Manajemen Umum > 658.8 Marketing, Management of Distribution/Marketing, Manajemen Distribusi
Divisions: Fakultas Ekonomi dan Bisnis > Manajemen
Depositing User: ADELINA HASNA SETIAWATI
Date Deposited: 30 Nov 2022 07:31
Last Modified: 30 Nov 2022 07:31
URI: http://repository.mercubuana.ac.id/id/eprint/72091

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