PERANCANGAN EDITING VIDEO MARKETING TERHADAP UMKM MANISAN BUAH SR DI TANJUNG DUREN, JAKARTA BARAT

HALIM, IZMAL (2022) PERANCANGAN EDITING VIDEO MARKETING TERHADAP UMKM MANISAN BUAH SR DI TANJUNG DUREN, JAKARTA BARAT. S1 thesis, Universitas Mercu Buana Jakarta.

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Abstract

In an increasingly stringent digital world, where our MSMEs are required to develop new innovations so that they can compete in an advanced era like now. Where umkm entrepreneurs must be smart in promoting their products, there are many ways that can be done when they want to promote a product, one of which is through creative video content such as marketing videos, animated videos, video reviews, video testimonials, to motion graphic videos, with the aim of marketing or promoting their products, and this is very important for UMKM (Micro, Small and Medium Enterprises) players where they must compete in marketing their products creatively and innovatively. The author and the team collaborated with our partners, namely Umkm Manisan Buah Sr., the designer made an agreement where we would promote the umkm from the marketing side using social media and e-commerce, the designer himself here made several marketing videos which will indeed be used to market products them, the finished product will later be used for promotion, because the designers themselves make videos and take pictures of our partner's products for continuous use. Keywords: Video Marketing Editing, Social Media, UMKM Di dalam dunia digital yang semakin ketat, dimana UMKM kita dituntut untuk mengembangkan suatu inovasi baru agar dapat bersaing di era yang maju seperti sekarang. Dimana para pengusaha umkm harus pintar dalam mempromosikan produk mereka, banyak cara yang bisa dilakukan ketika ingin mempromosikan suatu produk, salah satunya adalah melalui konten video yang kreatif seperti video yang bersifat marketing, video animasi, video review, video testimoni, hingga video motion graphic, dengan tujuan memasarkan atau mempromosikan produk mereka, dan ini sangat penting bagi para pelaku UMKM (Usaha Mikro Kecil Menengah) dimana mereka harus berlomba-lomba dalam memasarkan produk mereka secara kreatif dan inovatif. Penulis dan tim melakukan kerjasama dengan mitra kami yaitu Umkm Manisan Buah Sr, perancang membuat kesepakatan dimana kami akan memajukan umkm tersebut dari sisi pemasarannya menggunakan media sosial dan e-commerce, perancang sendiri disini membuat beberapa video marketing yang memang akan digunakan untuk memasarkan produk-produk mereka, hasil jadi nantinya akan digunakan untuk promosi, karna perancang sendiri membuat video dan mengambil gambar-gambar dari produk mitra kami untuk dipakai trus menerus. Kata Kunci : Editing Video Marketing, Media Sosial, UMKM

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