PELATIHAN DESIGN CONTENT AKUN INSTAGRAM @Best_smi12 KEPADA ANGGOTA ORGANISASI BEST SEBAGAI MEDIA PUBLIKASI SEKOLAH MASTER INDONESIA

JUNIANI, LENNY SETYANI (2022) PELATIHAN DESIGN CONTENT AKUN INSTAGRAM @Best_smi12 KEPADA ANGGOTA ORGANISASI BEST SEBAGAI MEDIA PUBLIKASI SEKOLAH MASTER INDONESIA. S1 thesis, Universitas Mercu Buana Bekasi.

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Abstract

ABSTRAK Teknologi kini dirasa mulai mempermudah kegiatan manusia diberbagai bidang, termasuk dalam hal komunikasi. Salah satunya dalam hal Media sosial yaitu Instagram. Sebagai Pelaku Public Relations yang kini menggunakan Instagram, Instagram sebagai sarana baru penunjang untuk melakukan Publikasi sebagai media menyampaikan informasi. Dalam organisasi sekolah pun juga dibutuhkan media untuk publikasi yang biasa dilakukan oleh siswa/I SMA Sekolah Master Indonesia pada Organisasi BEST (Badan Eksekutif Siswa Terminal) dengan Instagram @Best_smi12. Metode Kegiatan yang dilakukan Penulis dan Team Pelaksana diawali dengan riset kemudian melakukan survei dan wawancara dengan pihak sekolah untuk memberikan Pelatihan Design Content dilanjutkan sosialisasi kepada siswa/I kemudian menentukan jadwal pelaksanaan kegiatan dan dilanjutkan dengan pendampingan selama 2 minggu hingga ke penutupan kegiatan. Hasil dari kegiatan Pelatihan Design Content ini menghasilkan pembentukan Team Design, Tone Colour baru yang digunakan, dan beberapa Font yang digunakan, kemudian menghasilkan Design yang diupload pada Instagram @Best_smi12. Kesimpulan dari kegiatan Pelatihan Design Content ini perlu keterampilan dan kreatifitas untuk membentuk citra yang positif dari pengikut Instagram dan masyarakat terhadap Organisasi BEST dan Sekolah Master Indonesia. Kata Kunci : Pelatihan Design, Instagram, @Best_smi12, Sekolah Master Indonesia, Media Publikasi ABSTRACT Technology is now felt to be making it easier for human activities to be propagated by fields, including in terms of communication. One of them in terms of social media is Instagram. As a Public Relations Actor who now uses Instagram, Instagram as a new supporting tool for doing Publications as a medium for delivering information. In school organizations also need media for publications commonly carried out by students/I High School Master Indonesia in the BEST Organization (Terminal Student Executive Board) with Instagram @Best_smi12. Method of Activities undertaken by the Author and the Implementing Team begins with research then conducts surveys and interviews with schools to provide Design Content Training with continued socialization to students/I then determine the schedule for the implementation of the activity and proceed with assistance for 2 weeks to the closure of the activity. The results of this Design Content Training activity resulted in the formation of a new Team Design, Tone Color that was used, and several Fonts used then produced Design that was uploaded on Instagram @Best_smi12. The conclusion of this Design Content Training activity requires skills and creativity to form a positive image from Instagram followers and the public towards the BEST Organization and the Indonesian Master School. Keywords : Design Training, Instagram, @Best_smi12, Indonesian Masters School, Media Publications

Item Type: Thesis (S1)
Call Number CD: FK/PR 22 017
NIM/NIDN Creators: 44218210003
Uncontrolled Keywords: Kata Kunci : Pelatihan Design, Instagram, @Best_smi12, Sekolah Master Indonesia, Media Publikasi
Subjects: 600 Technology/Teknologi > 650 Management, Public Relations, Business and Auxiliary Service/Manajemen, Hubungan Masyarakat, Bisnis dan Ilmu yang Berkaitan > 659 Advertising and Public Relations/Periklanan, Reklame, Pariwara, Iklan, Sponsor, Humas, Hubungan Masyarakat > 659.2 Public Relations/Hubungan Masyarakat
Divisions: Fakultas Ilmu Komunikasi > Hubungan Masyarakat
Depositing User: siti maisyaroh
Date Deposited: 15 Nov 2022 06:25
Last Modified: 15 Nov 2022 06:25
URI: http://repository.mercubuana.ac.id/id/eprint/71602

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