PENGARUH IKLAN AQUA VERSI RAMAH LINGKUNGAN TERHADAP KEPUTUSAN PEMBELIAN (Survey Terhadap Followers Instagram Greenpeace)

NURFATAH, DAFIK (2022) PENGARUH IKLAN AQUA VERSI RAMAH LINGKUNGAN TERHADAP KEPUTUSAN PEMBELIAN (Survey Terhadap Followers Instagram Greenpeace). S1 thesis, Universitas Mercu Buana Jakarta.

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Abstract

Advertising is one of the methods used to promote and build awareness to consumers of a product. However, in practice there is no definite benchmark to measure the impact of advertising, especially in consumer buying behavior. The purpose of this study is to measure how much impact is generated by advertising on consumer buying behavior. Data collection uses quantitative methods by distributing to 100 respondents online to Instagram Followers @Greenpeace. This study uses AIDA theory according to Kotler and Keller (Attention, Interest, Desire, Action) and Purchase Decision Theory, according to Kotler and Keller (Information Search, Alternative Evaluation, Buying Decision, Post-Purchase Behavior). The type of research used is descriptive with a quantitative approach. And the data collection method uses an explanatory survey method in the form of a questionnaire with a sample of 100 respondents who are Instagram Followers @Greenpeace. The results of the study based on data analysis showed that of the 4 advertising variables that had been calculated, it showed that 3 variables gave a positive contribution to purchasing decisions (Y), namely attention (

Item Type:	Thesis (S1)
Call Number CD:	FK/PKP. 22 070
NIM/NIDN Creators:	44318110046
Uncontrolled Keywords:	Iklan, Ramah Lingkungan, AIDA, Keputusan Pembelian, Aqua, Greenpeace
Subjects:	000 Computer Science, Information and General Works/Ilmu Komputer, Informasi, dan Karya Umum > 000. Computer Science, Information and General Works/Ilmu Komputer, Informasi, dan Karya Umum > 006 Special Computer Methods/Metode Komputer Tertentu > 006.7 Multimedia Systems/Sistem-sistem Multimedia > 006.75 Social Multimedia/Multimedia Social > 006.754 Online Social Network/Situs Jejaring Sosial, Sosial Media 300 Social Science/Ilmu-ilmu Sosial > 360 Social Problems and Services/Permasalahan dan Kesejahteraan Sosial > 363 Other Social Problems and Services/Masalah dan Layanan Sosial Lainnya > 363.7 Enviromental Problems/Permasalahan Lingkungan 600 Technology/Teknologi > 650 Management, Public Relations, Business and Auxiliary Service/Manajemen, Hubungan Masyarakat, Bisnis dan Ilmu yang Berkaitan > 659 Advertising and Public Relations/Periklanan, Reklame, Pariwara, Iklan, Sponsor, Humas, Hubungan Masyarakat 700 Arts/Seni, Seni Rupa, Kesenian > 740 Drawing and Decorative Art/Menggambar dan Seni Dekorasi > 741 Drawing and Drawings/Gambar dan Seni Menggambar > 741.6 Graphic Design, Illustration Drawings/Teknik Menggambar Desain Grafis, Teknik Menggambar Ilustrasi > 741.67 Advertisement and Posters/Iklan dan Poster
Divisions:	Fakultas Ilmu Komunikasi > Periklanan dan Komunikasi pemasaran
Depositing User:	ADELINA HASNA SETIAWATI
Date Deposited:	09 Nov 2022 08:26
Last Modified:	09 Nov 2022 08:26
URI:	http://repository.mercubuana.ac.id/id/eprint/71480

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