MUHARRAM, SUBHAN (2022) PENGARUH MINAT MENONTON TAYANGAN TAKE ME OUT TERHADAP REMAJA DI KELURAHAN PALMERAH (Survei remaja RW 03 Kelurahan Palmerah Jakarta Barat). S1 thesis, Universitas Mercu Buana Jakarta.
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Abstract
Take Me Out Indonesia is a Dating Show program that discusses finding a partner which is broadcast on GTV. This study aims to determine the effect of Take Me Out Indonesia shows on interest in watching on GTV. The approach used in this research is quantitative. The method used in this research is a survey, using purposive sampling technique in which the researcher collects information from 59 adolescent respondents. The results of this study indicate that the probability level of 0.000 which is much smaller than the significance level of 0.05 (significance level a = 5%) which means that Ho is rejected and Ha is accepted or there is a significant influence between (Take Me Out Indonesia program). on GTV) to (interest in watching teenagers in the Palmerah sub-district, West Jakarta). With a correlation number of 0.442 which indicates that the level of relationship (correlation) in this study is quite positive in the same direction. Keywords: interest in watching on GTV and uses gratification Tayangan Take Me Out Indonesia merupakan program Dating Show yang membahas tentang pencarian pasangan yang disiarkan di GTV. Penelitian ini bertujuan untuk mengetahui pengaruh tayangan Take Me Out Indonesia terhadap minat menonton di GTV. Pendekatan yang digunakan dalam penelitian ini adalah kuantitatif. Metode yang digunakan dalam penelitian ini adalah survei, dengan menggunakan teknik purposive sampling dimana peneliti mengumpulkan informasi dari 59 responden remaja. Hasil dari penelitian ini menunjukan bahwa tingkat probabilitas sebesar 0,000 yakni jauh lebih kecil dari taraf signifikasi sebesar 0,05 (taraf signifikasi a=5%) yang berarti Ho di tolak dan Ha diterima atau terdapat pengaruh yang signifikan antara (program tayangan Take Me Out Indonesia di GTV) terhadap (minat menonton remaja di kelurahan Palmerah Jakarta Barat). Dengan angka korelasi sebesar 0,442 yang menunjukan bahwa tingkat hubungan (korelasi) pada penelitian ini tergolong cukup positive searah. Katakunci: minat menonton di GTV dan uses gratification.
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