EFEKTIVITAS MEDIA SOSIAL INSTAGRAM Streethousecoffee DALAM MEMENUHI KEBUTUHAN INFORMASI KONSUMEN

MUHAMMAD, RIANDI (2022) EFEKTIVITAS MEDIA SOSIAL INSTAGRAM Streethousecoffee DALAM MEMENUHI KEBUTUHAN INFORMASI KONSUMEN. S1 thesis, Universitas Mercu Buana Jakarta.

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Abstract

In this study, the researcher has concepts and supporting theories, namely the concepts are Communication, Information, New Media, Social Media, Instagram and the last this research uses the Uses and Gratification theory. The research method used is descriptive quantitative research. The technique of collecting data is by conducting an in-depth questionnaire and questionnaire data, namely Followers on the Instagram account @streethousecoffee. The research subjects are Instagram users aged 15-30 years, following the Instagram account @streethousecoffee. The results of this study there are two categories, namely the general description of the respondents, and the function of social media. In the function category of social media, there are 20 question indicators. With this, we can see the effectiveness of Instagram @streethousecoffee social media in meeting consumer information needs. In this case, the researcher uses percentage graphs and tables. Kata Kunci: Komunikasi, Informasi, New Media , Media Sosial, Instagram Didalam penelitian ini peniliti memiliki konsep dan teori pendukung yaitu konsepnya adalah Komunikasi, Informasi, New Media, Media Sosial, Instagram dan yang terakhir penelitian ini menggunakan teori Uses and Gratification (Kegunaan dan Kepuasan). Metode Penelitian yang digunakan penelitian deskriptif kuantitatif. Teknik pengumpulan data dengan melakukan kuesioner secara mendalam dan data kuesioner yaitu Followers akun instagam @streethousecoffee. Subjek penelitiannya yaitu pengguna instagram user yang berumur 15-30 Tahun, mengikuti akun instagram @streethousecoffee. Hasil dari penelitian ini terdapat dua kategori yaitu gambaran umum responden, dan fungsi media sosial. Dalam kategori fungsi dari media sosial terdapat 20 indikator pertanyaan. Dengan hal ini dapat melihat Sejauh Mana efektivitas media sosial instagram @streethousecoffee dalam memenuhi kebutuhan informasi konsumen. Dalam hal ini peneliti menggunakan graphic persentase dan juga tabel. Kata Kunci: Komunikasi, Informasi, New Media , Media Sosial, Instagram

Item Type: Thesis (S1)
Call Number CD: FK/PR. 22 113
NIM/NIDN Creators: 44216010007
Uncontrolled Keywords: Komunikasi, Informasi, New Media , Media Sosial, Instagram
Subjects: 300 Social Science/Ilmu-ilmu Sosial > 300. Social Science/Ilmu-ilmu Sosial > 302 Social Interaction, Interpersonal Relations/Interaksi Sosial, Hubungan Antarpersonal > 302.2 Communication/Komunikasi
300 Social Science/Ilmu-ilmu Sosial > 300. Social Science/Ilmu-ilmu Sosial > 302 Social Interaction, Interpersonal Relations/Interaksi Sosial, Hubungan Antarpersonal > 302.2 Communication/Komunikasi > 302.23 Media (Means of Communication)/Media (Sarana Komunikasi)
300 Social Science/Ilmu-ilmu Sosial > 300. Social Science/Ilmu-ilmu Sosial > 302 Social Interaction, Interpersonal Relations/Interaksi Sosial, Hubungan Antarpersonal > 302.2 Communication/Komunikasi > 302.24 Content/Isi Komunikasi
Divisions: Fakultas Ilmu Komunikasi > Hubungan Masyarakat
Depositing User: ADELINA HASNA SETIAWATI
Date Deposited: 17 Oct 2022 01:34
Last Modified: 17 Oct 2022 01:34
URI: http://repository.mercubuana.ac.id/id/eprint/70458

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