GONZALEZ, RICHARDO (2022) PENGARUH KUALITAS PRODUK,HARGA, DAN DESAIN TERHADAP KEPUTUSAN PEMBELIAN MOTOR BEAT DI DEALER HONDA MOTOCARE BEKASI. S1 thesis, Universitas Mercu Buana Bekasi.
|
Text
43118210024- Richardo Gonzalez- 01 Cover.pdf Download (545kB) | Preview |
|
|
Text
43118210024- Richardo Gonzalez- 02 Abstrak.pdf Download (25kB) | Preview |
|
![[img]](https://repository.mercubuana.ac.id/style/images/fileicons/text.png) |
Text
43118210024- Richardo Gonzalez- 03 BAB 1.pdf Restricted to Registered users only Download (534kB) |
|
|
Text
43118210024- Richardo Gonzalez- 04 BAB 2.pdf Restricted to Registered users only Download (311kB) |
|
|
Text
43118210024- Richardo Gonzalez- 05 BAB 3.pdf Restricted to Registered users only Download (519kB) |
|
|
Text
43118210024- Richardo Gonzalez- 06 BAB 4.pdf Restricted to Registered users only Download (191kB) |
|
|
Text
43118210024- Richardo Gonzalez- 07 BAB 5.pdf Restricted to Registered users only Download (27kB) |
|
|
Text
43118210024- Richardo Gonzalez- 08 Daftar Pustaka.pdf Restricted to Registered users only Download (87kB) |
|
|
Text
43118210024- Richardo Gonzalez- 09 Lampiran.pdf Restricted to Registered users only Download (963kB) |
Abstract
Penelitian ini bertujuan untuk mengetahui dan menganalisis pengaruh variabel Kualitas Produk, Harga, dan Desain terhadap Keputusan Pembelian. Populasi dalam penelitian ini adalah seluruh konsumen yang melakukan pembelian motor Honda Beat di Dealer Honda Motocore Bekasi. Jumlah sampel yang di gunakan sebanyak 100 responden kausal. Teknik pengambilan sampel menggunakan metode purposive sampling dan mengujian hipotesis menggunakan analisis regresi linier berganda dengan menggunakan SPSS v.26. Hasil pe nelitian ini menyatakan bahwa Kualitas Produk berpengaruh negatif dan tidak signifikan terhadap Keputusan Pembelian, Harga berpengaruh positif dan signifikan terhadap Keputusan Pembelian, Desain berpengaruh positif dan signifik an terhadap Keputusan Pembeli an Kata Kunci: Kualitas Produk, Harga, Desain, Keputusan Pembeli This study aims to find out and analyze the effect of Product Quality, Price, and Design variables on Purchasing Decisions. The population in this study is all cons umers who purchase Honda Beat motorcycles at Honda Motocore Bekasi Dealers. The number of samples used as many as 100 causal respondents. Sampling techniques use purposive sampling methods and test hypotheses using multiple linear regression analysis using SPSS v.26. The results of this study state that Product Quality has a negative and insignificant effect on Purchasing Decisions, Price has a positive and significant effect on Purchasing Decisions, Design has a positive and significant effect on Purchasin g Decisions. Keywords: Product Quality, Price, Design, Purchase Decision
| Item Type: | Thesis (S1) |
|---|---|
| Call Number CD: | FE/MJ 22 035 |
| NIM/NIDN Creators: | 43118210024 |
| Uncontrolled Keywords: | Kualitas Produk, Harga, Desain, Keputusan Pembeli |
| Subjects: | 600 Technology/Teknologi > 650 Management, Public Relations, Business and Auxiliary Service/Manajemen, Hubungan Masyarakat, Bisnis dan Ilmu yang Berkaitan > 658 General Management/Manajemen Umum > 658.8 Marketing, Management of Distribution/Marketing, Manajemen Distribusi |
| Divisions: | Fakultas Ekonomi dan Bisnis > Manajemen |
| Depositing User: | siti maisyaroh |
| Date Deposited: | 06 Oct 2022 09:00 |
| Last Modified: | 06 Oct 2022 09:00 |
| URI: | http://repository.mercubuana.ac.id/id/eprint/70077 |
Actions (login required)
 |
View Item |
