MAITRO, S EKO (2019) PENGARUH PROMOSI PENJUALAN DAN HARGA TERHADAP IMPULSE BUYING PADA KONSUMEN MATAHARI DEPARTMENT STORE KRAMAT DJATI. S1 thesis, Universitas Mercu Buana Bekasi.
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Abstract
ABSTRACT The purpose of this study was to determine the description and influence of promotions and prices on the impulsive purchase of Matahari Mall Kramat Jati products. The method used in this research is descriptive and verification. As for the data collection techniques in the form of observations, questionnaires, literature studies and primary data. The results showed the influence of promotions and prices on Impulsive Purchases of Products offered at Matahari Mall Kramat Jati both partially and simultaneously had a positive and significant effect that made impulsive purchases because most respondents were satisfied with the promotions and prices offered. Key Word: Promotion, Price, Impulse buying ABSTRAK Tujuan dari penelitian ini adalah untuk mengetahui gambaran serta pengaruh promosi dan harga terhadap pembelian impulsif produk Matahari Mall Kramat Jati. Metode yang digunakan dalam penelitian ini adalah deskriptif dan verifikatif. Adapun teknik pengambilan data berupa observasi, kuesioner, studi kepustakaan dan data primer. Hasil penelitian menunjukan pengaruh promosi dan harga terhadap Pembelian Impulsif Produk yang ditawarkan di Matahari Mall Kramat Djati baik secara partial maupun secara simultan berpengaruh positif dan signifikan yang membuat pembelian impulsif karena sebagian besar responden merasa puas dengan promosi dan harga yang ditawarkan. Kata Kunci: Promosi, Harga, Pembelian Impulsif
| Item Type: | Thesis (S1) |
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| Call Number CD: | FE/MJ 001 19 |
| NIM/NIDN Creators: | 43115320017 |
| Uncontrolled Keywords: | Kata Kunci: Promosi, Harga, Pembelian Impulsif |
| Subjects: | 600 Technology/Teknologi > 650 Management, Public Relations, Business and Auxiliary Service/Manajemen, Hubungan Masyarakat, Bisnis dan Ilmu yang Berkaitan > 658 General Management/Manajemen Umum > 658.8 Marketing, Management of Distribution/Marketing, Manajemen Distribusi |
| Divisions: | Fakultas Ekonomi dan Bisnis > Manajemen |
| Depositing User: | siti maisyaroh |
| Date Deposited: | 09 Sep 2022 02:55 |
| Last Modified: | 09 Sep 2022 02:55 |
| URI: | http://repository.mercubuana.ac.id/id/eprint/68884 |
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