PUTRI, SONYA SASKIA ROMADHONA (2020) SOSIALISASI METODE MENGHADAPI WABAH COVID-19 KEPADA DRIVER GRAB MELALUI MEDIA SOSIAL INSTAGRAM DI CIBUBUR. S1 thesis, Universitas Mercu Buana Bekasi.
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Abstract
Sosialisasi dalam berkomunikasi menjadi aspek penting bahwa manusia harus memiliki rasa kepedulian yang tinggi, sosialisasi yang terbentuk di setiap manusia pasti akan menghasilkan hal yang berguna dan bermanfaat bagi masyarakat sekitar. Tugas akhir peduli negeri dilakukan dalam rangka untuk meningkatkan kepedulian sosial terhadap masyarakat agar lebih peka terhadap apa yang terjadi di lingkungan sekitar. Dalam sosialisasi ini penulis memakai objek driver Grab di sekitar jalan alternative Cibubur sebanyak 50 driver Grab. Teknik komunikasi yang dilakukan selama penelitian menggunakan teknik komunikasi persuasif dan edukatif. Penulis juga melakukan wawancara ke sebagian driver untuk mengetahui dampak positif dan negative dari Covid-19 bagi para driver Grab. Penulis juga memberikan kuisioner pada driver Grab yang hadir sebagai bentuk pengukuran mengenai Covid-19 ini. Tahapan dari peduli negeri ini dimulai dari survei dan sosialisasi dengan pihak driver Grab. Kemudian dilanjut dengan edukasi mengenai Covid-19 melalui brosur dan Instagram (@pr.berbagi) kepada para driver Grab. Sebagai penutup, penulis membagikan sembako kepada driver Grab dan tahapan terakhir adalah publikasi ke media Genpi. Kata Kunci : Sosialisasi, Covid-19, Driver Grab, Instagram http://digilib.mercubuana.ac.id/ vi Mercu Buana University Faculty of Communication Field of Public Relations Studies Sonya Saskia 44216210035 Socialization method facing plague Covid-19 to Driver Grab through social Media Instagram in Cibubur ABSTRACT Socialization in communicating becomes an important aspect that human beings must have a high sense of concern, the socialization that is formed in every human being will certainly produce useful and beneficial to the surrounding community. The final task of caring for the country is done in order to increase social awareness of the community to be more sensitive to what is happening in the neighborhood. In this socialization the author used Grab driver object around the alternative street Cibubur as much as 50 driver Grab. The communication techniques conducted during the study used persuasive and educative communication techniques. The author also conducted interviews to some of the drivers to find out the positive and negative impacts of the Covid-19 for the Grab drivers. The author also provided a questionnaire to Grab drivers who were present as a form of measurement on the Covid-19. The stage of caring about the country starts from the survey and socialization with the driver Grab. Then he was educated about Covid-19 through brochures and Instagram (@pr. Share) to Grab drivers. In closing, the authors shared a basic groceries to the Grab driver and the last stage was a publication to the GENPI media. Keywords: socialization, Covid-19, Driver Grab, Instagram
Item Type: | Thesis (S1) |
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Call Number CD: | FK/PR 20 006 |
NIM/NIDN Creators: | 44216210035 |
Uncontrolled Keywords: | Keywords: socialization, Covid-19, Driver Grab, Instagram |
Subjects: | 300 Social Science/Ilmu-ilmu Sosial > 300. Social Science/Ilmu-ilmu Sosial > 302 Social Interaction, Interpersonal Relations/Interaksi Sosial, Hubungan Antarpersonal 300 Social Science/Ilmu-ilmu Sosial > 300. Social Science/Ilmu-ilmu Sosial > 302 Social Interaction, Interpersonal Relations/Interaksi Sosial, Hubungan Antarpersonal > 302.2 Communication/Komunikasi |
Divisions: | Fakultas Ilmu Komunikasi > Hubungan Masyarakat |
Depositing User: | siti maisyaroh |
Date Deposited: | 12 Aug 2022 02:40 |
Last Modified: | 12 Aug 2022 02:40 |
URI: | http://repository.mercubuana.ac.id/id/eprint/67425 |
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