PENGARUH ATTRACTION, AMENITIES DAN ACCESSIBILLITY TERHADAP MINAT BERKUNJUNG KE GUNUNG RINJANI PASCA GEMPA 2018

ALFIANSYAH, MUHAMMAD (2022) PENGARUH ATTRACTION, AMENITIES DAN ACCESSIBILLITY TERHADAP MINAT BERKUNJUNG KE GUNUNG RINJANI PASCA GEMPA 2018. S1 thesis, Universitas Mercu Buana Jakarta.

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Abstract

This study aims to discuss what factors influence the interest in visiting Mount Rinjani. The independent variables obtained from the preliminary survey results are Attraction, Amenities and Accessibility. This study uses SEM data analysis techniques and data processing using PLS. The population chosen was the people of West Jakarta who had climbed in Indonesia, with a sample of 170 respondents. The sampling technique used purposive sampling. By using a quantitative descriptive approach. The results of this study indicate that Attraction has a significant positive effect on visiting interest, Amenities have a significant positive effect on visiting interest, and Accessibility has a significant positive effect on visiting interest. Keywords: Attraction, Amenities, Accessibility, Visiting Interest Penelitian ini bertujuan untuk membahas mengenai faktor apa saja yang mempengaruhi minat berkunjung di Gunung Rinjani. Variabel independen yang didapatkan dari hasil survei pendahuluan adalah Attraction, Amenities dan Accessibillity. Penelitian ini menggunakan teknik analisis data SEM dan pengolahan data menggunakan PLS. Populasi yang dipilih adalah Masyarakat Jakarta Barat yang pernah melakukan pendakian di Indonesia., dengan sampel 170 responden. Teknik pengambilan sampel menggunakan purposive sampling. Dengan menggunakan pendekatan deskriptif kuantitatif. Hasil penelitian ini menunjukkan bahwa Attraction berpengaruh positif signifikan terhadap minat berkunjung, Amenities berpengaruh positif signifikan terhadap minat berkunjung, serta Accessibillity berpengaruh positif signifikan terhadap minat berkunjung. Kata kunci : Attraction, Amenities, Accessibillity, Minat Berkunjung.

Item Type: Thesis (S1)
Call Number CD: FE/MJ. 22 074
NIM/NIDN Creators: 43116010325
Uncontrolled Keywords: Attraction, Amenities, Accessibillity, Minat Berkunjung.
Subjects: 600 Technology/Teknologi > 650 Management, Public Relations, Business and Auxiliary Service/Manajemen, Hubungan Masyarakat, Bisnis dan Ilmu yang Berkaitan > 658 General Management/Manajemen Umum > 658.7 Management of Supplies/Manajemen Persediaan
600 Technology/Teknologi > 650 Management, Public Relations, Business and Auxiliary Service/Manajemen, Hubungan Masyarakat, Bisnis dan Ilmu yang Berkaitan > 658 General Management/Manajemen Umum > 658.8 Marketing, Management of Distribution/Marketing, Manajemen Distribusi
600 Technology/Teknologi > 650 Management, Public Relations, Business and Auxiliary Service/Manajemen, Hubungan Masyarakat, Bisnis dan Ilmu yang Berkaitan > 658 General Management/Manajemen Umum > 658.9 Construction Management/Manajemen Konstruksi
Divisions: Fakultas Ekonomi dan Bisnis > Manajemen
Depositing User: Dede Muksin Lubis
Date Deposited: 05 Aug 2022 06:28
Last Modified: 05 Aug 2022 06:28
URI: http://repository.mercubuana.ac.id/id/eprint/66895

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