RESEPSI AUDIENS PADA PERSONAL BRANDING FADIL JAIDI DALAM YOUTUBE CHANNEL @FADILJAIDI

ALFAINI, NABILA (2022) RESEPSI AUDIENS PADA PERSONAL BRANDING FADIL JAIDI DALAM YOUTUBE CHANNEL @FADILJAIDI. S1 thesis, Universitas Mercu Buana Jakarta.

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Abstract

Youtube is one of the favorite platforms in Indonesia. Youtube can access various kinds of video content, ranging from music, movies, news and information, sports, lifestyle, games, and vlogs. Vlogs as the name suggests, are video blogs. More specifically, a vlog is a video containing opinions, stories, or everyday activities, usually written on a blog. Fadil Jaidi, also participated in the use of vlogs as a medium to share his activities. The purpose of this study was to find out the audience's opinion on Fadil Jaidi's personal branding through vlog content uploaded through his personal YouTube Channel. The audience in this study came from the millennial generation who are active in using social media. Data was collected through in-depth interviews. Most of the informants in this study stated that Fadil Jaidi was a humorous, humble, and ignorant person. The results showed that Fadil Jaidi's consistency in building his personal branding from the start was one of the factors that encouraged the audience to subscribe to his personal Youtube Channel. Keywords: reception analysis, personal branding, vlog, YouTube. Youtube merupakan salah satu platform favorit di Indonesia. Youtube dapat mengakses berbagai macam konten video, mulai dari musik, film, berita dan informasi, olahraga, gaya hidup, game, dan vlog. Vlog seperti namanya, adalah blog video. Lebih khusus lagi, vlog adalah video yang berisi opini, cerita, atau aktivitas sehari-hari, biasanya ditulis di blog. Fadil Jaidi, juga berpartisipasi dalam penggunaan vlog sebagai media untuk berbagi kegiatannya. Tujuan dari penelitian ini adalah untuk mengetahui pendapat audiens terhadap personal branding Fadil Jaidi melalui konten vlog yang di-upload melalui Channel YouTube pribadi miliknya. Penonton dalam penelitian ini berasal dari ginerasi milenial yang atif menggunakan sosial media. Pengumpulan data dilakukan melalui wawancara mendalam. Sebagian besar informan dalam penelitian ini menyatakan bahwa Fadil Jaidi adalah sosok yang humoris, humble, dan jahil. Hasil penelitian menunjukkan konsistensi Fadil Jaidi dalam membangun personal branding-nya sejak awal menjadi salah satu faktor yang mendorong audiens mensubscribe Channel Youtube pribadi-nya. Kata kunci: analisis resepsi, personal branding, vlog, YouTube

Item Type: Thesis (S1)
Call Number CD: FK/PR. 22 013
NIM/NIDN Creators: 44218010040
Uncontrolled Keywords: analisis resepsi, personal branding, vlog, YouTube.
Subjects: 600 Technology/Teknologi > 650 Management, Public Relations, Business and Auxiliary Service/Manajemen, Hubungan Masyarakat, Bisnis dan Ilmu yang Berkaitan > 650.1-650.9 Standard Subdivisions of Management, Public Relations, Business and Auxiliary Service/Subdivisi Standar Dari Manajemen, Hubungan Masyarakat, Bisnis dan Ilmu yang Berkaitan
600 Technology/Teknologi > 650 Management, Public Relations, Business and Auxiliary Service/Manajemen, Hubungan Masyarakat, Bisnis dan Ilmu yang Berkaitan > 659 Advertising and Public Relations/Periklanan, Reklame, Pariwara, Iklan, Sponsor, Humas, Hubungan Masyarakat
600 Technology/Teknologi > 650 Management, Public Relations, Business and Auxiliary Service/Manajemen, Hubungan Masyarakat, Bisnis dan Ilmu yang Berkaitan > 659 Advertising and Public Relations/Periklanan, Reklame, Pariwara, Iklan, Sponsor, Humas, Hubungan Masyarakat > 659.2 Public Relations/Hubungan Masyarakat
Divisions: Fakultas Ilmu Komunikasi > Hubungan Masyarakat
Depositing User: Dede Muksin Lubis
Date Deposited: 18 Jul 2022 07:39
Last Modified: 18 Jul 2022 07:39
URI: http://repository.mercubuana.ac.id/id/eprint/65405

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