NAWIR, IHSAN (2018) ANALISIS PRODUK, HARGA, TEMPAT, DAN PROMOSI TERHADAP KEPUTUSAN PEMBELIAN MESIN MITSUBISHI DI PT. TACHIBANA SALES INDONESIA. S2 thesis, Universitas Mercu Buana Jakarta-Menteng.
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Abstract
The purpose of this study was to analyze the effect of Product, Price, Place and Promotion partially and simultaneous to the Purchase Decision Mitsubishi machine at PT. Tachibana Sales Indonesia. The population of 35 were analyzed using multiple linear regression analysis. Results of this study found that product, price, place and promotion simultaneously influence the purchasing decisions Mitsubishi machine at PT. Tachibana Sales Indonesia. Partially, product, price, place and promotion of positive and significant impact on purchasing decisions Mitsubishi machine at PT. Tachibana Sales Indonesia. In this study, the promotion is variable dominant influence. It can be concluded that product, price, place and promotion affect to the purchase decision of Mitsubishi machine at PT. Tachibana Sales Indonesia. ----Penelitian ini bertujuan untuk menguji dan menganalisis pengaruh produk, harga, tempat dan promosi secara parsial dan simultan terhadap keputusan pembelian mesin Mitsubishi di PT. Tachibana Sales Indonesia. Populasi sebanyak 35 dianalisis menggunakan analisis regresi linear berganda. Hasil dari penelitian ini didapat bahwa produk, harga, tempat, dan promosi secara simultan berpengaruh terhadap keputusan pembelian mesin Mitsubishi di PT. Tachibana Sales Indonesia. Secara parsial, produk, harga, tempat dan promosi berpengaruh positif dan signifikan terhadap keputusan pembelian mesin Mitsubishi di PT. Tachibana Sales Indonesia. Dalam penelitian ini, promosi merupakan variable yang dominan pengaruhnya. Dengan demikian dapat disimpulkan bahwa produk, harga, tempat dan promosi berpengaruh terhadap keputusan pembelian mesin Mitsubishi di PT. Tachibana Sales Indonesia.
| Item Type: | Thesis (S2) |
|---|---|
| Call Number CD: | CDT-551-18-125 |
| NIM/NIDN Creators: | 55114120324 |
| Uncontrolled Keywords: | Product, Price, Place and Promotion To Purchasing Decision ;Produk, Price, Place dan Promotion trehadap Keputusan Pembelian;Manajemen Pemasaran;MPS |
| Subjects: | 600 Technology/Teknologi > 650 Management, Public Relations, Business and Auxiliary Service/Manajemen, Hubungan Masyarakat, Bisnis dan Ilmu yang Berkaitan > 658 General Management/Manajemen Umum > 658.8 Marketing, Management of Distribution/Marketing, Manajemen Distribusi |
| Divisions: | Pascasarjana > Magister Manajemen |
| Depositing User: | Priyo Raharjo |
| Date Deposited: | 06 Jul 2022 03:41 |
| Last Modified: | 06 Jul 2022 03:41 |
| URI: | http://repository.mercubuana.ac.id/id/eprint/64552 |
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