PENGARUH CITRA DESTINASI, ELECTRONIC WORD OF MOUTH DAN DAYA TARIK DESTINASI TERHADAP MINAT BERKUNJUNG (Studi Obyek Wisata Bukit Tangkeban)

SUMARNO, ASHARI ABDUL AZIS (2019) PENGARUH CITRA DESTINASI, ELECTRONIC WORD OF MOUTH DAN DAYA TARIK DESTINASI TERHADAP MINAT BERKUNJUNG (Studi Obyek Wisata Bukit Tangkeban). S1 thesis, Universitas Mercu Buana.

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Abstract

This study aims to analyze the influence of destination images, electronic word of mouth, and attractiveness of destinations to the interest of visiting the Tangkeban Hill tourist attraction. The population in this study are tourists who have never visited Bukit Tangkeban tourism object. The sample in this study consisted of 133 respondents. Data collection methods using survey methods, the research instrument is a questionnaire. Data analysis method uses Partial Least Square. The results showed that the destination image had a positive and significant effect on visiting interest, electronic word of mouth had a positive and significant effect on visiting interest and the attractiveness of the destination had a positive and significant effect on visiting interest. Keywords: destination image, electronic word of mouth, tourist attraction, interest in visiting Penelitian ini bertujuan untuk menganalisis pengaruh citra destinasi, electronic word of mouth, dan daya tarik destinasi terhadap minat berkunjung ke obyek wisata Bukit Tangkeban. Populasi pada penelitian ini adalah wisatawan yang belum pernah berkunjung ke obyek wisata Bukit Tangkeban. Sampel dalam penelitian ini terdiri dari 133 responden. Metode pengumpulan data menggunakan metode survey, dengan instrumen penelitian adalah kuesioner. Metode analisis data menggunakan Partial Least Square. Hasil penelitian menunjukkan bahwa citra destinasi berpengaruh positif dan signifikan terhadap minat berkunjung, electronic word of mouth berpengaruh positif dan signifikan terhadap minat berkunjung dan daya tarik destinasi berpengaruh positif dan signifikan terhadap minat berkunjung. Kata kunci: citra destinasi, electronic word of mouth, daya tarik wisata, minat berkunjung.

Item Type: Thesis (S1)
Call Number CD: FE/MJ. 19 785
NIM/NIDN Creators: 43115110088
Uncontrolled Keywords: citra destinasi, electronic word of mouth, daya tarik wisata, minat berkunjung.
Subjects: 000 Computer Science, Information and General Works/Ilmu Komputer, Informasi, dan Karya Umum > 020 Library and Information Sciences/Perpustakaan dan Ilmu Informasi > 028 Use of Other Information Media/Membaca > 028.5 Reading and Use of Other Information Media by Young People/Bacaan Anak dan Remaja
000 Computer Science, Information and General Works/Ilmu Komputer, Informasi, dan Karya Umum > 020 Library and Information Sciences/Perpustakaan dan Ilmu Informasi > 028 Use of Other Information Media/Membaca > 028.5 Reading and Use of Other Information Media by Young People/Bacaan Anak dan Remaja > 028.55 Reading Interests and Habits of Young People/Membaca Minat dan Kebiasaan Orang Muda
000 Computer Science, Information and General Works/Ilmu Komputer, Informasi, dan Karya Umum > 020 Library and Information Sciences/Perpustakaan dan Ilmu Informasi > 028 Use of Other Information Media/Membaca > 028.9 Reading Interest and Habits/Kebiasaan Membaca, Minat Baca
Divisions: Fakultas Ekonomi dan Bisnis > Manajemen
Depositing User: Dede Muksin Lubis
Date Deposited: 10 Jun 2022 10:30
Last Modified: 10 Jun 2022 10:30
URI: http://repository.mercubuana.ac.id/id/eprint/63122

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