SILAEN, GILBERT (2010) PENGEMBANGAN STRATEGI PT. STAR MEDIA NUSANTARA DALAM MENGHADAPI PERSAINGAN PAD AINDUSTRI TALENT MANAJEMEN. S2 thesis, Universitas Mercu Buana Jakarta-Menteng.
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Abstract
Perkembangan industri hiburan di Indonesia dalam beberapa tahun belakangan ini menunjukkan bahwa sektor bisnis berbasis hiburan ternyata cukup mempunyai pasar yang demikian potensial. Persaingan usaha talent manajemen di Jakarta yang semakin ketat dan pangsa pasar industri kreatif yang sangat besar membuat PT. SMN harus mempunyai strategi pemasaran yang tepat untuk menjaga eksistensi usahanya demi mengatasi persaingan yang ada. Penetapan program jangka pendek dan panjang serta visi dan misi yang terintegrasi dengan baik tentunya akan menumbuhkan strategi yang tepat bagi PT. SMN dalam menghadapi persaingan yang ada. Apalagi dengan adanya dukungan kuat dan saling bersinergi dari media yang tergabung dalam MNC group. Dari hasil analisis matrik SWOT didapatkan dari strategi SO (Strenght- Opportunity). Untuk itu SMN harus bisa mengevaluasi hasil kinerjanya untuk membuka peluang yang lebih besar dengan terus melakukan kerjasama dengan lembaga seperti advertising, media massa guna menghadapi persaingan usaha yang semakin ketat. Kesimpulan dari hasil penelitian menunjukkan bahwa pertumbuhan bisnis talent manajemen kedepannya sangat menjanjikan. Tentunya dengan catatan harus terus diimbangi dengan proses kreatifitas yang mengikuti didalamnya. Karena memang disinilah kunci utama dalam menjalankan bisnis talent manajemen yang berbasis pada industri hiburan yang selalu saja bergerak mengikuti arah trend perkembangan sesuai dengan selera pasar. Hal ini harus dilakukan demi meraih peluang pasar dalam negeri yang demikian besar. Entertainment industry development in Indonesia in recent years shows that entertainment-based business sector turns out that this market has enough potential. Management talent competition in Jakarta, which is more strict and market share of creative industries make a very large PT. SMN must have a proper marketing strategy to maintain its existence in order to overcome competition. Determination of short and long term programs as well as vision and mission are well integrated course will foster an appropriate strategy for PT.SMN in the face of competition. Especially with the strong support and mutual synergy of the media joined in the MNC group. SWOT matrix analysis of products obtained from the SO strategy (Strenght- Opportunity). For that SMN should be able to evaluate their performance results to open greater opportunities to continue to conduct cooperation with institutions such as advertising, mass media in order to face an increasingly tight competition. Conclusions from the results showed that business growth is very promising future management talent. Obviously the records must be kept balanced by the process of creativity that followed therein. Because it is here that the main key in running a business-based talent management in the entertainment industry is always moving to follow the direction of the trend line with market tastes. This must be done to achieve the domestic market opportunity of such a large.
| Item Type: | Thesis (S2) |
|---|---|
| Call Number CD: | CDT-551-10-151 |
| NIM/NIDN Creators: | 55108110073 |
| Uncontrolled Keywords: | MM, TESIS MAGISTER MANAJEMEN |
| Subjects: | 600 Technology/Teknologi > 650 Management, Public Relations, Business and Auxiliary Service/Manajemen, Hubungan Masyarakat, Bisnis dan Ilmu yang Berkaitan > 658 General Management/Manajemen Umum |
| Divisions: | Pascasarjana > Magister Manajemen |
| Depositing User: | UMMI RAHMATUSSYIFA |
| Date Deposited: | 07 Jun 2022 04:56 |
| Last Modified: | 14 Feb 2023 04:04 |
| URI: | http://repository.mercubuana.ac.id/id/eprint/62791 |
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