PENGARUH KINERJA PRODUK, KUALITAS PELAYANAN DAN PROMOSI TERHADAP MINAT PEMBELIAN ULANG PRODUK BETON PRACETAK (Studi pada PT. SCG Pipe and Precast Indonesia)

SULASTRI, SRI (2020) PENGARUH KINERJA PRODUK, KUALITAS PELAYANAN DAN PROMOSI TERHADAP MINAT PEMBELIAN ULANG PRODUK BETON PRACETAK (Studi pada PT. SCG Pipe and Precast Indonesia). S1 thesis, Universitas Mercu Buana Jakarta.

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Abstract

The purpose of this study was to examine whether product performance, service quality and promotion affect to the repurchase intention at PT. SCG Pipe and Precast Indonesia. The object of this research is customers who have repeat order during year 2014 – 2018, with value of sales more than 200 million rupiah per year at Jakarta and its surroundings. This research was conducted on 67 respondents with survey techniques using questionnaire distribution tools. This type of research is causal quantitative. The data instrument uses the SEM method of SmartPLS software version 3.0. The results of this study indicate that the Product Performance variable has a positive and significant effect on Repurchase Intention, the variable service quality has a positive and significant effect on Repurchase Intention, and the promotion variable has a positive and significant effect on Repurchase Intention. Keywords: Product Performance, Service Quality, Promotion, Repurchase Intention. Tujuan penelitian ini adalah untuk menguji apakah kinerja produk, Kualitas Pelayanan dan Promosi berpengaruh terhadap minat pembelian ulang pada PT. SCG Pipe and Precast Indonesia. Objek penelitian ini adalah pelanggan yang sudah pernah melakukan pembelian ulang pada tahun 2014 – 2018 dengan nilai penjualan di atas 200 juta rupiah per tahun di wilayah Jakarta dan sekitarnya. Penelitian ini di lakukan terhadap 67 responden dengan teknik survei dengan menggunakan alat penyebaran kuisioner. Jenis penelitian ini adalah kuantitatif kausal. Instrumen data menggunakan metode SEM sofware SmartPLS versi 3.0. Hasil penelitian ini menunjukan bahwa variable Kinerja Produk berpengaruh positif dan signifikan terhadap minat pembelian ulang, variable Kualitas Pelayanan berpengaruh positif dan signifikan terhadap minat pembelian ulang dan variable promosi berpengaruh positif dan signifikan terhadap minat pembelian ulang. Kata Kunci: Kinerja Produk, Kualitas Pelayanan, Promosi, Minat Pembelian.

Item Type: Thesis (S1)
Call Number CD: FE/MJ. 20 575
Call Number: SE/31/21/096
NIM/NIDN Creators: 43115120181
Uncontrolled Keywords: Kinerja Produk, Kualitas Pelayanan, Promosi, Minat Pembelian
Subjects: 600 Technology/Teknologi > 650 Management, Public Relations, Business and Auxiliary Service/Manajemen, Hubungan Masyarakat, Bisnis dan Ilmu yang Berkaitan > 658 General Management/Manajemen Umum > 658.6 Quality Management/Manajemen Kualitas
600 Technology/Teknologi > 690 Buildings/Teknik Bangunan > 693 Construction In Specific Types of Materials and For Specific Purposes/Konstruksi Dalam Jenis Bahan Khusus dan Untuk Tujuan Khusus > 693.5 Concrete/Beton
700 Arts/Seni, Seni Rupa, Kesenian > 730 Plastic Arts and Sculpture/Seni Plastik dan Seni Patung > 739 Art Metalwork/Seni Logam, Kerajinan Logam > 739.4 Iron Art Works/Seni Logam Besi > 739.48 Products/Produk
800 Literatures/Kesusastraan > 800. Literatures/Kesusastraan > 801 Philosophy and Theory of Literatures/Filsafat dan Teori Kesusastraan > 801.3 Value, Influence, Effect/Nilai, Pengaruh, Efek
Divisions: Fakultas Ekonomi dan Bisnis > Manajemen
Depositing User: Dede Muksin Lubis
Date Deposited: 30 May 2022 16:48
Last Modified: 04 Nov 2023 08:57
URI: http://repository.mercubuana.ac.id/id/eprint/62276

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