ANALISIS PENGARUH TOURISM OPPORTUNITY SPECTRUM, ELECTRONIC WORD OF MOUTH DAN CITRA DESTINASI TERHADAP KEPUTUSAN BERKUNJUNG KE DESA WISATA KAMPUNG NAGA (Studi Pada Pengunjung Desa Wisata Kampung Naga)

SAPUTRA, AHMAD RIZKI RIDA (2020) ANALISIS PENGARUH TOURISM OPPORTUNITY SPECTRUM, ELECTRONIC WORD OF MOUTH DAN CITRA DESTINASI TERHADAP KEPUTUSAN BERKUNJUNG KE DESA WISATA KAMPUNG NAGA (Studi Pada Pengunjung Desa Wisata Kampung Naga). S1 thesis, Universitas Mercu Buana Jakarta.

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Abstract

This study aims to analyze the effect of tourism opportunity spectrum, electronic word of mouth, and destination image on the decision to visit Kampung Naga tourism village. The population in this study were visitors in Kampung Naga. The sample used was 215 visitors, determined based on a non-probability sampling approach. The sampling method uses purposive sampling. The data collection method uses survey method, with the research instrument is the questionnaire. Data analysis method uses Partial Least Square. This research proves that the tourism opportunity spectrum has a positive and significant influence on visiting decisions. Electronic word of mouth has no significant effect on visiting decisions. Destination image has no significant effect on visiting decisions. Keywords: Tourism Opportunity Spectrum, Electronic Word of Mouth, Destination Image, Visiting Decision. Penelitian ini bertujuan untuk menganalisis pengaruh tourism opportunity spectrum, electronic word of mouth, dan citra destinasi terhadap keputusan berkunjung ke desa wisata Kampung Naga. Populasi dalam penelitian ini adalah pengunjung yang ada di Kampung Naga. Sampel yang dipergunakan adalah sebanyak 215 pengunjung, ditentukan berdasarkan pendekatan non-probability sampling. Metode penarikan sampel menggunakan purposive sampling. Metode pengumpulan data menggunakan metode survey, dengan instrumen penelitian adalah kueisioner. Metode analisis data menggunakan Partial Least Square. Penelitian ini membuktikan bahwa tourism opportunity spectrum berpengaruh positif dan signifikan terhadap keputusan berkunjung. Electronic word of mouth tidak berpengaruh signifikan terhadap keputusan berkunjung. Citra destinasi tidak berpengaruh signifikan terhadap keputusan berkunjung. Kata Kunci : Tourism Opportunity Spectrum, Electronic Word of Mouth, Citra Destinasi, Keputusan Berkunjung.

Item Type:	Thesis (S1)
Call Number CD:	FE/MJ. 20 533
Call Number:	SE/31/21/242
NIM/NIDN Creators:	43115120382
Uncontrolled Keywords:	Tourism Opportunity Spectrum, Electronic Word of Mouth, Citra Destinasi, Keputusan Berkunjung.
Subjects:	700 Arts/Seni, Seni Rupa, Kesenian > 710 Civic and Lanscape Art/Seni Perkotaan dan Pertamanan > 711 Area Planning/Perencanaan Wilayah Perkotaan dan Pertamanan > 711.5 Plans for Specific Kinds of Areas/Perencanaan untuk Jenis Area Tertentu > 711.56 Recreational Areas/Area Rekreasi 800 Literatures/Kesusastraan > 800. Literatures/Kesusastraan > 801 Philosophy and Theory of Literatures/Filsafat dan Teori Kesusastraan > 801.3 Value, Influence, Effect/Nilai, Pengaruh, Efek 900 Geography and History/Sejarah, Geografi dan Disiplin Ilmu yang Berkaitan > 910 Geography and Travel/Geografi dan Perjalanan > 910.1-910.9 Standard Subdivisions of Geography and Travel/Subdivisi Standar dari Geografi dan Perjalanan > 910.9 Historical, Geographic, Persons Treatment/Perawatan, Historis, Geografi > 910.92 Travelers/Turis, Wisatawan, Pelancong
Divisions:	Fakultas Ekonomi dan Bisnis > Manajemen
Depositing User:	Dede Muksin Lubis
Date Deposited:	30 May 2022 16:10
Last Modified:	21 Jun 2023 02:00
URI:	http://repository.mercubuana.ac.id/id/eprint/62271

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