PENGARUH E-WOM, FASILITAS, DAN MOTIVASI TERHADAP MINAT BERKUNJUNG GENERASI Z KE DESTINASI WISATA HALAL RIAU DAN KEPULAUAN RIAU

PUSPITASARI, PUTRI (2020) PENGARUH E-WOM, FASILITAS, DAN MOTIVASI TERHADAP MINAT BERKUNJUNG GENERASI Z KE DESTINASI WISATA HALAL RIAU DAN KEPULAUAN RIAU. S1 thesis, Universitas Mercu Buana.

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Abstract

This study aims to discuss what are the influences that affect the interest of visiting generation z Indonesian Muslims to visit halal tourism in Riau and Riau Islands. Independent variables obtained from the pre-survey results are Electronic Word Of Mouth (EWOM), Facilities and Motivation. While the dependent variable is Visiting Interest. The object of this research is Generation Z Muslim Indonesia as many as 140 respondents and the sampling technique using purposive sampling. Analysis of the data used is statistical analysis in the form of SEM-PLS. The results showed that the E-WOM, Facilities and Motivation variables had a positive influence and significant on the interest in visiting generation Z of Indonesian Muslims. Keywords: Electronic Word Of Mouth (EWOM), Facilities, Motivation, Visiting Interest, Riau and Riau Islands Halal Tourism, Generation Z Muslims, Indonesian Tourists Penelitian ini bertujuan untuk membahas mengenai pengaruh apa saja yang mempengaruhi minat berkunjung generasi z muslim Indonesia untuk berkunjung ke wisata halal Riau dan Kepulauan Riau. Variabel independen yang didapatkan dari hasil pra survei yaitu Electronic Word Of Mouth (EWOM), Fasilitas dan Motivasi. Sedangkan variabel dependennya yaitu Minat Berkunjung. Objek penelitian ini adalah Generasi Z Muslim Indonesia sebanyak 140 responden dan Teknik pengambilan sampel menggunakan Purposive sampling. Analisis data yang digunakan adalah analisis statistik dalam bentuk SEM-PLS. Hasil penelitian menunjukkan bahwa variabel E-WOM, Fasilitas dan Motivasi memiliki pengaruh positif dan signifikan terhadap minat berkunjung generasi Z Muslim Indonesia Kata kunci :Electronic Word Of Mouth (EWOM), Fasilitas, Motivasi, Minat Berkunjung, Wisata Halal Riau dan Kepulauan Riau, Generasi Z muslim, Wisatawan Indonesia

Item Type: Thesis (S1)
NIM/NIDN Creators: 43116010259
Uncontrolled Keywords: Electronic Word Of Mouth (EWOM), Fasilitas, Motivasi, Minat Berkunjung, Wisata Halal Riau dan Kepulauan Riau, Generasi Z muslim, Wisatawan Indonesia
Subjects: 000 Computer Science, Information and General Works/Ilmu Komputer, Informasi, dan Karya Umum > 060 General Organizations, Foundations, and Museology/Organisasi-organisasi Umum, dan Museologi > 069 Museology (Museum science)/Museologi > 069.1 Museum Services to Patrons/Layanan Museum untuk Pelanggan > 069.16 Recreational Services/Layanan Rekreasi
300 Social Science/Ilmu-ilmu Sosial > 380 Commerce, Communications, Transportation (Perdagangan, Komunikasi, Transportasi) > 385 Railroad Transportation/Transportasi Kereta Api > 385.3 Facilities/Fasilitas-fasilitas
800 Literatures/Kesusastraan > 800. Literatures/Kesusastraan > 801 Philosophy and Theory of Literatures/Filsafat dan Teori Kesusastraan > 801.3 Value, Influence, Effect/Nilai, Pengaruh, Efek
Divisions: Fakultas Ekonomi dan Bisnis > Manajemen
Depositing User: Dede Muksin Lubis
Date Deposited: 30 May 2022 13:38
Last Modified: 30 May 2022 13:38
URI: http://repository.mercubuana.ac.id/id/eprint/62255

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