PENGARUH MOTIVASI, PERSEPSI KUALITAS PELAYANAN DAN PERSEPSI HARGA TERHADAP KEPUTUSAN PEMBELIAN TIKET PESAWAT PADA MASKAPAI PENERBANGAN LION AIR

BARUS, PERMATA JUITHA (2020) PENGARUH MOTIVASI, PERSEPSI KUALITAS PELAYANAN DAN PERSEPSI HARGA TERHADAP KEPUTUSAN PEMBELIAN TIKET PESAWAT PADA MASKAPAI PENERBANGAN LION AIR. S1 thesis, Universitas Mercu Buana Jakarta.

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Abstract

This study aims to examine and analyze the relationship between motivation variables, service quality perceptions and price perceptions of purchasing decisions in the Lion Air aviation sector. The object of this study is consumers who have purchased airplane tickets on Lion Air airlines as a means of transportation, with a sample of 150 respondents. The approach used in this study is a Component or Variance Based Structural Equation Model with analysis tools (Smart-PLS 3.0). The results showed a positive and significant effect on all variables both motivational variables, perceived service quality, and price perceptions of Lion Air flight ticket purchase decisions. Keywords: Motivation, Service Quality Perception, Price Perception, Purchase Decision Penelitian ini bertujuan untuk menguji dan menganalisis hubungan antar variabel motivasi, peresepsi kualitas pelayanan dan persepsi harga terhadap keputusan pembelian di sektor penerbangan Lion Air. Objek penelitian ini merupakan konsumen yang pernah membeli tiket pesawat pada maskapai penerbangan Lion Air sebagai alat transportasi, dengan sample sebanyak 150 responden. Pendekatan yang digunakan dalam penelitian ini adalah Component atau Variance Based Structural Equation Model dengan alat analisis (Smart-PLS 3.0). Hasil penelitian menunjukkan adanya pengaruh positif dan signifikan pada seluruh variabel baik variabel motivasi, persepsi kualitas pelayanan, maupun persepsi harga terhadap keputusan pembelian tiket penerbangan Lion Air. Kata kunci : Motivasi, Persepsi Kualitas Pelayanan, Persepsi Harga, Keputusan Pembelian

Item Type:	Thesis (S1)
Call Number CD:	FE/MJ. 20 513
Call Number:	SE/31/21/271
NIM/NIDN Creators:	43116120286
Uncontrolled Keywords:	Motivasi, Persepsi Kualitas Pelayanan, Persepsi Harga, Keputusan Pembelian
Subjects:	200 Religion/Agama > 290 Other Religions/Agama Selain Kristen > 297 Agama Islam/Islam > 297.4 Islamic law/Hukum Islam > 297.43 Muamalat/Muamalat > 297.431 Buy Sell/Jual Beli 300 Social Science/Ilmu-ilmu Sosial > 380 Commerce, Communications, Transportation (Perdagangan, Komunikasi, Transportasi) > 385 Railroad Transportation/Transportasi Kereta Api > 385.7 Air Transportation, Airlines/Transportasi Udara 600 Technology/Teknologi > 650 Management, Public Relations, Business and Auxiliary Service/Manajemen, Hubungan Masyarakat, Bisnis dan Ilmu yang Berkaitan > 657 Accounting/Akuntansi > 657.8 Accounting for Enterprises Enganged in Specific Kinds of Activities/Akuntansi Usaha yang Bergerak dalam Jenis Kegiatan Tertentu > 657.83 Service and Professionals Activities/Kegiatan Pelayanan dan Profesional 800 Literatures/Kesusastraan > 800. Literatures/Kesusastraan > 801 Philosophy and Theory of Literatures/Filsafat dan Teori Kesusastraan > 801.3 Value, Influence, Effect/Nilai, Pengaruh, Efek
Divisions:	Fakultas Ekonomi dan Bisnis > Manajemen
Depositing User:	Dede Muksin Lubis
Date Deposited:	30 May 2022 08:17
Last Modified:	14 Jun 2023 07:14
URI:	http://repository.mercubuana.ac.id/id/eprint/62231

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