PENGARUH PERSONAL BRANDING, POLITICAL MARKETING DAN SOCIAL MEDIA TERHADAP KEPUTUSAN MEMILIH KEPALA DAERAH (Studi Pada Pemilihan Gubernur Jawa Barat 2018 Deddy Mizwar)

WILLIAM, REYNOLD (2019) PENGARUH PERSONAL BRANDING, POLITICAL MARKETING DAN SOCIAL MEDIA TERHADAP KEPUTUSAN MEMILIH KEPALA DAERAH (Studi Pada Pemilihan Gubernur Jawa Barat 2018 Deddy Mizwar). S1 thesis, Universitas Mercu Buana Jakarta.

[img]
Preview
 Text (HAL COVER)
1. HALAMAN JUDUL.pdf
Download (25kB) | Preview
[img]
Preview
 Text (ABSTRAK)
4. ABSTRAK.pdf
Download (197kB) | Preview
[img]
Preview
 Text (LEMBAR PERNYATAAN)
2. LEMBAR PERNYATAAN.pdf
Download (221kB) | Preview
[img]
Preview
 Text (LEMBAR PENGESAHAN)
3. LEMBAR PENGESAHAN.pdf
Download (226kB) | Preview
[img]
Preview
 Text (LEMBAR PENGESAHAN)
5. KATA PENGANTAR.pdf
Download (234kB) | Preview
[img]
Preview
 Text (DAFTAR ISI)
6. DAFTAR ISI.pdf
Download (202kB) | Preview
[img]
Preview
 Text (DAFTAR TABEL)
7. DAFTAR TABEL.pdf
Download (197kB) | Preview
[img]
Preview
 Text (DAFTAR GAMBAR)
8. DAFTAR GAMBAR.pdf
Download (195kB) | Preview
[img]
Preview
 Text (DAFTAR LAMPIRAN)
9. DAFTAR LAMPIRAN.pdf
Download (194kB) | Preview
[img] Text (BAB I)
10. BAB I.pdf
Restricted to Registered users only
Download (407kB)
[img] Text (BAB II)
11. BAB II.pdf
Restricted to Registered users only
Download (643kB)
[img] Text (BAB III)
12. BAB III.pdf
Restricted to Registered users only
Download (582kB)
[img] Text (BAB IV)
13. BAB IV.pdf
Restricted to Registered users only
Download (558kB)
[img] Text (BAB V)
14. BAB V.pdf
Restricted to Registered users only
Download (246kB)
[img] Text (DAFTAR PUSTAKA)
15. DAFTAR PUSTAKA.pdf
Restricted to Registered users only
Download (284kB)
[img] Text (LAMPIRAN)
16. LAMPIRAN.pdf
Restricted to Registered users only
Download (899kB)

Abstract

After reformation era, there is a very significant shift towards the political life in Indonesia (Firmanzah, 2008) So that politicians and political parties need to redesign competing strategies to win political competition. The purpose of this study is to find out whether the personal branding, political marketing and social media have an influence to elect a regional head. In its implementation data collection is carried out by survey or questionnaire. The unit of analysis which been studied was the individuals, they are the individuals who had taken part in the general election of the West Java election. A total of 216 respondents with dissemination in 5 cities (Bekasi, Bandung, Tasikmalaya, Bogor, Depok) and 1 district (Garut) where 36 respondents each participated. The result, personal branding, political marketing and social media in a positive and significant effect to elect a regional head. Keywords: Personal Branding, Political Marketing, Social Media, Keputusan Memilih. Pasca reformasi, terdapat pergeseran yang sangat signifikan terhadap kehidupan berpolitik di Indonesia (Firmanzah, 2008) Sehingga politisi dan partai politik perlu merancang ulang strategi bersaing untuk memenangkan persaingan politik. Tujuan penelitian ini adalah untuk mengetahui apakah personal branding, political marketing dan social media berpengaruh terhadap keputusan memilih Kepala Daerah. Dalam pelaksanaannya dilakukan pengumpulan data dengan survey atau kuesioner. Unit analisis yang diteliti adalah individu, yaitu para individu yang telah mengikuti pemilihan umum Pilkada Jabar. Sebanyak 216 responden dengan penyebaran di 5 Kota (Bekasi, Bandung, Tasikmalaya, Bogor, Depok) dan 1 Kabupaten (Garut) yang mana masing-masing berpartisipasi sebanyak 36 responden. Hasilnya personal branding, political marketing dan social media secara parsial berpengaruh positif dan signifikan terhadap keputusan memilih kepala daerah. Kata Kunci: Personal Branding, Political Marketing, Social Media, Keputusan Memilih.

Item Type: Thesis (S1)
Call Number CD: FE/MJ. 19 187
NIM/NIDN Creators: 43114120129
Uncontrolled Keywords: Personal Branding, Political Marketing, Social Media, Keputusan Memilih.
Subjects: 300 Social Science/Ilmu-ilmu Sosial > 300. Social Science/Ilmu-ilmu Sosial > 302 Social Interaction, Interpersonal Relations/Interaksi Sosial, Hubungan Antarpersonal > 302.2 Communication/Komunikasi
300 Social Science/Ilmu-ilmu Sosial > 300. Social Science/Ilmu-ilmu Sosial > 302 Social Interaction, Interpersonal Relations/Interaksi Sosial, Hubungan Antarpersonal > 302.2 Communication/Komunikasi > 302.23 Media (Means of Communication)/Media (Sarana Komunikasi)
300 Social Science/Ilmu-ilmu Sosial > 300. Social Science/Ilmu-ilmu Sosial > 302 Social Interaction, Interpersonal Relations/Interaksi Sosial, Hubungan Antarpersonal > 302.2 Communication/Komunikasi > 302.23 Media (Means of Communication)/Media (Sarana Komunikasi) > 302.232 Print Media/Media Tercetak
Divisions: Fakultas Ekonomi dan Bisnis > Manajemen
Depositing User: Dede Muksin Lubis
Date Deposited: 06 Apr 2022 04:09
Last Modified: 06 Apr 2022 04:09
URI: http://repository.mercubuana.ac.id/id/eprint/59483

Actions (login required)

View Item View Item
UMB Repository is powered by EPrints 3 which is developed by the School of Electronics and Computer Science at the University of Southampton. More information and software credits.