PANENGAH, RONY (2019) PENGELOLAAN GAYA KOMUNIKASI POLITIK ANDIKA HAZRUMY DALAM MEMENANGKAN PEMILIHAN GUBERNUR DAN WAKIL GUBERNUR BANTEN TAHUN 2017. S2 thesis, Universitas Mercu Buana Jakarta.
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Abstract
In the 2017 Banten Deputy Governor Election, there were two candidate pairs. Namely a defense partner, Rano Karno who took one of the Banten figures, H. Embay Mulyasarif, supported by three political parties. The three political parties are PDI Perjuangan, Nasdem Party and PPP. While the WH-Andika pair received support from seven political parties. Namely, the Democratic Party, Golkar Party, Hanura Party, PKS, PAN, Gerindra, and PKB. After the Banten KPU announced the victory of the WH-Andika pair through a plenary meeting at a hotel in Cilegon on February 26, 2017, the Rano-Embay couple filed a lawsuit with the Constitutional Court. To win the 2017 Banten Governor and Deputy Governor Election, the communication style used by Andika Hazrumy is interesting to watch. It is quite possible, Andika duplicated Joko Widodo's communication style, when campaigning for the 2012 DKI Jakarta Governor Election, as well as the 2014 Presidential and Vice-Presidential Elections. That is by taking a direct approach to the community, not just a campaign on stage. The Social Judgment Theory explains how individuals assess the messages they receive, then from the messages they receive, they can also predict that someone accepts or rejects the messages that come in. The qualitative method is based on the constructivism paradigm which holds that knowledge is not only the result of experience of facts, but also the result of the construction of the thought of the subject under study. Based on social judgment theory, Muzafer Sherif humans will not easily accept information that comes in absolutely before making an assessment based on what has been believed. Furthermore, a change in a person's attitude towards a social object or a particular issue is the result of a judgment process consisting of that person towards the subject matter at hand, as well as the process of considering the issue or social object based on the framework of one's goals. Keywords: Pilgub, Campaign, Communication Style Pada Pemilihan Gubernur-Wakil Gubernur Banten Tahun 2017 terdapat dua pasangan calon. Yaitu pasangan pertahanan, Rano Karno yang menggandeng salah satu tokoh Banten, H. Embay Mulyasarif dengan didukung tiga partai politik. Ketiga partai politik itu adalah PDI Perjuangan, Partai Nasdem dan PPP. Sedangkan pasangan WH-Andika, mendapat sokongan dari tujuh partai politik. Yaitu, Partai Demokrat, Partai Golkar, Partai Hanura, PKS, PAN, Gerindra, dan PKB. Setelah KPU Banten mengumumkan kemenangan pasangan WH-Andika melalui rapat pleno di sebuah hotel di Cilegon pada 26 Februari 2017, pasangan Rano-Embay mengajukan gugatan ke Mahkamah Konstitusi. Untuk memenangi Pemilihan Gubernur dan Wakil Gubernur Banten 2017, gaya komunikasi yang digunakan Andika Hazrumy, menarik untuk dicermati. Sangat mungkin, Andika menduplikasi gaya komunikasi Joko Widodo, saat berkampanye pada Pemilihan Gubernur DKI Jakarta Tahun 2012, maupun Pemilihan Presiden-Wakil Presiden 2014. Yaitu dengan melakukan pendekatan langsung ke masyarakat, bukan sekedar kampanye di atas panggung. Teori Penilaian Sosial (Social Judgment Theory) menjelaskan tentang bagaimana individu menilai pesan-pesan yang mereka terima, lalu dari pesan yang mereka terima, mereka juga bisa memprediksi bahwa seseorang menerima atau menolak terhadap pesan-pesan yang masuk. Metode kualitatif berlandaskan paradigma konstruktivisme yang berpandangan bahwa pengetahuan itu bukan hanya merupakan hasil pengalaman terhadap fakta, tetapi juga merupakan hasil konstruksi pemikiran subjek yang diteliti. Berdasarkan teori social judgement, Muzafer Sherif manusia tidak akan mudah menerima informasi yang masuk secara mutlak sebelum melakukan penilaian berdasarkan apa yang selama ini diyakini. Selanjutnya, perubahan sikap seseorang terhadap objek sosial atau isu tertentu merupakan hasil proses pertimbangan (judgement) yang terdiri dalam diri orang tersebut terhadap pokok persoalan yang dihadapi, serta proses mempertimbangkan isu atau objek sosial tersebut berpatokan pada kerangka tujuan yang dimiliki seseorang. Kata kunci : Pilgub, Kampanye, Gaya Komunikasi
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