TIRTAYASA, YOHAN (2021) PENGUKURAN KINERJA DAN STRATEGI BISNIS MELALUI PENDEKATAN BALANCE SCORECARD DAN ANALISIS SWOT (STUDI PADA PT. INTI NUSA PERMATA). S2 thesis, Universitas Mercu Buana Jakarta.
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Abstract
The aims of this study are: to determine the performance of the company PT. Inti Nusa Permata as measured by using the Balanced Scorecard approach; and provide suggestions for strategies to improve the company's performance in developing PT. Inti Nusa Permata based on SWOT analysis.. The data analysis technique is carried out by SWOT analysis and the preparation of a balanced scorecard matrix which is measured into 4 perspectives, namely financial perspective, customer perspective, internal business process perspective, and growth and learning perspective. The results showed good performance from the customer perspective, the internal business process perspective, as well as the growth and learning perspective. However, the financial performance of PT. Inti Nusa Permata shows poor performance, especially in short-term financial capacity. The results of the company's performance assessment using the balanced scorecard method show that the performance of PT. Inti Nusa Permata has a very good performance. Mapping of the company's strategy shows that PT. Inti Nusa Permata is in quadrant I using the S-O (Strength-Opportunity) approach, which is to take advantage of existing opportunities by using the strengths of the company. Keywords: SWOT analysis, balanced scorecard, company performance Tujuan penelitian ini adalah: untuk mengetahui kinerja perusahaan PT. Inti Nusa Permata yang diukur dengan menggunakan pendekatan Balanced Scorecard; dan memberikan usulan strategi peningkatan kinerja perusahaan dalam mengembangkan PT. Inti Nusa Permata berdasarkan analisa SWOT. Teknik analisis data dilakukan dengan analisis SWOT dan penyusunan matriks balanced scorecard yang diukur ke dalam 4 perspektif yaitu perspektif keuangan, perspektif pelanggan, perspektif proses bisnis internal, serta perspektif pertumbuhan dan pembelajaran. Hasil penelitian menunjukan kinerja yang baik pada perspektif pelanggan, perspektif proses bisnis internal, serta perspektif pertumbuhan dan pembelajaran. Namun demikian, kinerja keungan PT. Inti Nusa Permata menunjukan kinerja yang kurang baik terutama pada kemampuan keuangan jangka pendek. Hasil penilaian kinerja perusahaan dengan menggunakan metode balanced scorecard menunjukan bahwa kinerja PT. Inti Nusa Permata memiliki kinerja yang sangat baik. Pemetaan terhadap strategi perusahaan menunjukan bahwa PT. Inti Nusa Permata berada pada kuadran I dengan menggunakan pendekatan S-O (Streght-Opportunity) yaitu memanfaatkan peluang yang ada dengan menggunakan kekuatan yang dimiliki perusahaan. Kata kunci: analisis SWOT, balanced scorecard, kinerja perusahaan
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