ERENA, NERISSA (2020) PROSES KEGIATAN MEDIA RELATIONS HUMAS DINAS PARIWISATA DAN KEBUDAYAAN PROVINSI JAWA BARAT MELALUI PRESS RELEASE “CURUG MALELA SEBAGAI OBJEK WISATA UNGGULAN JAWA BARAT” TAHUN 2019. S1 thesis, Universitas Mercu Buana.
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Abstract
The study aims to determine the process of media relations activities carried out by the Public Relations of the Tourism and Culture Office of West Java Province through the press release “Curug Malela as a Leading Tourism Object in West Java” in 2019. Determining the process of media relations activities is the object of research because most of Disparbud’s PR activities West Java Province is only focused on it’s relationship with the media, namely through press releases which are presented in two roles, namely public relations and journalist. Cutlip & Center states that the process of public relations activities is the basis of reference for being able to carry out public relations work programs. This process consists of research and listening (research-listening), planning and making decisions (planning-decision), communicating and implementing (communication-action), and evaluating (evaluation). This research method is descriptive with data exposure through pictures and tables. Data collection was carried out through in-depth interviews with the determination of three divisions of research subjects which were all of the West Java Province Disparbud Public Relations staff, namely Mrs. Oktiani Pratiwi and Mr. Agus Sutikno as Public Relations Officer for Publication Analyst, Mrs. Santi Gantini as Public Relations Officer, and Mr. Rohman Nurjaman and Prama Yodha I as the Public Relations Officer for the Reporting and Documentation Section. In addition, data processing is carried out using the triangulation method to test the suitability of what is conveyed and an action taken. This study concludes that the Public Relations Division of Disparbud has carried out it’s function in accordance with the vision of the West Java Province Disparbud, namely “The Realization of West Java’s Inner Born Champion with Innovation and Collaboration”. This is done through the process of providing public information in the Keywords : Media Relations, Press Release, Process, Public Relations. Penelitian ini bertujuan untuk mengetahui proses dari kegiatan media relations yang dilakukan Humas Dinas Pariwisata dan Kebudayaan Provinsi Jawa Barat melalui press release “Curug Malela Sebagai Objek Wisata Unggulan Jawa Barat” Tahun 2019. Penetapan proses kegiatan media relations menjadi objek penelitian karena sebagian besar aktivitas Humas Disparbud Provinsi Jabar hanya difokuskan pada hubungannya dengan media semata, yaitu melalui press release yang disajikan melalui dua peran, yaitu humas dan jurnalis. Cutlip & Center menyatakan bahwa proses dari kegiatan kehumasan adalah landasan acuan untuk dapat melaksanakan program kerja kehumasan. Proses ini terdiri dari penelitian dan mendengarkan (research-listening), perencanaan dan mengambil keputusan (planning-decision), mengkomunikasikan dan pelaksanaan (communication-action), dan mengevaluasi (evaluation). Metode penelitian ini yaitu deskriptif dengan pemaparan data melalui gambar dan tabel. Pengumpulan data dilakukan melalui wawancara mendalam dengan penetapan tiga divisi subjek penelitian yang merupakan keseluruhan dari staff Humas Disparbud Provinsi Jabar, yaitu Ibu Oktiani Pratiwi dan Bapak Agus Sutikno selaku Pelaksana Humas Bagian Analis Publikasi, Ibu Santi Gantini selaku Pelaksana Humas, dan Bapak Rohman Nurjaman dan Prama Yodha I selaku Pelaksana Humas Bagian Peliputan dan Dokumentasi. Selain itu pengolahan data dilakukan menggunakan metode triangulasi untuk menguji kesesuaian antara apa yang disampaikan dengan sebuah tindakan yang dilakukan. Penelitian ini menyimpulkan bahwa Bidang Humas Disparbud telah menjalankan fungsinya sesuai dengan visi Disparbud Provinsi Jawa Barat, yaitu “Terwujudnya Jawa Barat Juara Lahir Batin Dengan Inovasi Dan Kolaborasi”. Hal ini dilakukan melalui proses pemberian penerangan publik dalam bentuk informasi bidang pariwisata dan kebudayaan melalui press release dalam kegiatan media relations yang dilakukan. Kata kunci : Media Relations, Press Release, Proses, Bidang Humas.
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