PENGARUH PERCEIVED EASE TO USE, PERCEIVED USEFULNESS AND TRUST TERHADAP MINAT MENGGUNAKAN DIGITAL BANKING (DIGIBANK) BY DBS

SAPUTRA, ARYANTO ADI (2020) PENGARUH PERCEIVED EASE TO USE, PERCEIVED USEFULNESS AND TRUST TERHADAP MINAT MENGGUNAKAN DIGITAL BANKING (DIGIBANK) BY DBS. S1 thesis, Universitas Mercu Buana.

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Abstract

This study aims to determine and analyze the effect of Perceived Ease of Use, Perceived Usefulness and Trust on Interests Using Digital banking (DIGIBANK) applications by DBS. The sample used was 170 respondents calculated based on the Hair formula. The sampling method uses convenience sampling. Data collection methods using survey methods, with the research instrument is a questionnaire. The measurement scale in this study uses a Likert scale and the data is processed using the SEM-PLS (Structural Equation Modeling-Partial Least Square) method to test all relationships between the variables Perceived Ease of Use, Perceived Usefulness and Trust to the Interest Using variables in the model. The results of this study indicate that Perceived Ease of Use, Perceived Usefulness and Trust have a positive and significant relationship to Interest in Using Digibank By DBS. Kata Kunci :Perceived Ease of use, Perceived Usefulness, Trust, Behavioral Intention to Use, TAM, Mobile baking. Penelitian ini bertujuan untuk mengetahui dan menganalisis pengaruh Perceived Ease of Use, Perceived Usefulness and Trust terhadap Minat Menggunakan aplikasi Digital banking (DIGIBANK) by DBS. Sampel yang dipergunakan adalah sebanyak 170 responden dihitung berdasarkan rumus Hair. Metode penarikan sampel menggunakan convenience sampling. Metode pengumpulan data menggunakan metode survey, dengan instrumen penelitian adalah kuesioner.Skala pengukuran dalam penelitian ini menggunakan skala likert dan data diolah menggunakan metode SEM-PLS (Structural Equation Modeling-Partial Least Square) untuk menguji semua hubungan antar variabel Perceived Ease of Use, Perceived Usefulness and Trust terhadap variabel Minat Menggunakan dalam model. Hasil dari penelitian ini menunjukkan bahwa Perceived Ease of Use, Perceived Usefulness and Trust memiliki hubungan yang positif dan signifikan terhadap Minat Menggunakan Digibank By DBS. Kata Kunci : Perceived Ease of use, Perceived Usefulness, Trust, Minat Menggunakan, TAM, Mobile baking.

Item Type: Thesis (S1)
Call Number CD: FE/MJ. 20 097
NIM/NIDN Creators: 43114120299
Uncontrolled Keywords: Perceived Ease of use, Perceived Usefulness, Trust, Minat Menggunakan, TAM, Mobile baking.
Subjects: 000 Computer Science, Information and General Works/Ilmu Komputer, Informasi, dan Karya Umum > 020 Library and Information Sciences/Perpustakaan dan Ilmu Informasi > 028 Use of Other Information Media/Membaca > 028.5 Reading and Use of Other Information Media by Young People/Bacaan Anak dan Remaja
000 Computer Science, Information and General Works/Ilmu Komputer, Informasi, dan Karya Umum > 020 Library and Information Sciences/Perpustakaan dan Ilmu Informasi > 028 Use of Other Information Media/Membaca > 028.5 Reading and Use of Other Information Media by Young People/Bacaan Anak dan Remaja > 028.55 Reading Interests and Habits of Young People/Membaca Minat dan Kebiasaan Orang Muda
000 Computer Science, Information and General Works/Ilmu Komputer, Informasi, dan Karya Umum > 020 Library and Information Sciences/Perpustakaan dan Ilmu Informasi > 028 Use of Other Information Media/Membaca > 028.9 Reading Interest and Habits/Kebiasaan Membaca, Minat Baca
Divisions: Fakultas Ekonomi dan Bisnis > Manajemen
Depositing User: Dede Muksin Lubis
Date Deposited: 25 Feb 2022 07:24
Last Modified: 08 Mar 2022 01:48
URI: http://repository.mercubuana.ac.id/id/eprint/56850

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