SUDRAJAT, HAMDANI ARIS (2020) PEMILIHAN LOKASI KANTOR CABANG LABORATORIUM LINGKUNGAN HIDUP DI PROVINSI JAWA BARAT. S2 thesis, Universitas Mercu Buana Jakarta-Menteng.
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Abstract
Pertumbuhan industri di Provinsi Jawa Barat cenderung berdampak positif bagi kehidupan sosial dan berdampak negatif bagi lingkungan hidup. Minimnya ketersediaan laboratorium penguji lingkungan di Provinsi Jawa Barat menjadi salah satu penyebab kurang efektif dan efisiennya pengelolaan kualitas lingkungan hidup. PT. Unilab Perdana merupakan perusahaan jasa laboratorium lingkungan hidup yang berlokasi di Jakarta Selatan. Besarnya potensi pelanggan baru dan tingginya biaya operasional di Provinsi Jawa Barat mendorong perusahaan untuk mengembangkan bisnis dengan membuka cabang di wilayah tersebut. Salah satu cara dalam pengembangan bisnis dengan membuka cabang usaha adalah dengan melakukan riset pemilihan lokasi. Oleh karena itu, penelitian ini adalah kajian pemilihan lokasi kantor cabang dengan pendekatan metode Center of Gravity (COG) untuk menentukan wilayah alternatif lokasi dan Analytical Hierarchy Process (AHP) untuk pengambilan keputusan dalam pemilihan alternatif lokasi kantor cabang. Hasil Penelitian menunjukan titik koordinat COG terletak di mulyasejati, ciampel, Kota karawang, Provinsi Jawa Barat. Pembobotan kriteria, sub-Kriteria, dan alternatif lokasi menggunakan metode AHP menemukan bahwa Alternatif 03 merupakan alternatif lokasi dengan bobot terbesar yaitu 0.5324 yang terletak di Jalan Pinayungan, Telukjambe Timur, Kabupaten Karawang, Provinsi Jawa Barat. Kata kunci : Pemilihan Lokasi, Center of Gravity, AHP Industrial growth in West Java Province tends to have a positive impact on social life and negatively impact on the environment. Lack of availability of environmental testing laboratories in West Java Province is one of the causes of ineffective and inefficient environmental quality management. PT. Unilab Perdana is an environmental laboratory services company located in South Jakarta. New potential customers and high operating costs in the West Java Province have encouraged companies to grow their businesses by opening a branch in the area. One way to grow a business by opening a business branch is to conduct site selection research. Therefore, this study is a branch office location study using the Center of Gravity (COG) approach to determine alternative location locations and the Analytical Hierarchical Process (AHP) to make decisions in selecting branch office location alternatives. The results show that the COG coordinate point is located in Mulyasejati, Ciampel, Karawang, West Java Province. Balancing criteria, Minority criteria, and alternative locations using the AHP method found that Alternative 03 was an alternative location with the largest weight of 0.5324 located at Pinayungan Road, Telukjambe East, Karawang Regency, West Java Province. Keywords : Location Selection, Center of Gravity, AHP
| Item Type: | Thesis (S2) |
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| Call Number CD: | CDT-553-20-009 |
| NIM/NIDN Creators: | 55317110050 |
| Uncontrolled Keywords: | Pemilihan Lokasi, Center of Gravity, AHP, Location Selection, Center of Gravity, AHP, MTI, Rekayasa Sistem Rantai Pasok |
| Subjects: | 600 Technology/Teknologi > 670 Manufacturing/Manufaktur, Pabrik-pabrik |
| Divisions: | Pascasarjana > Magister Teknik Industri |
| Depositing User: | MYTHA ALVIANA SARI |
| Date Deposited: | 22 Feb 2022 03:39 |
| Last Modified: | 07 Jul 2022 03:04 |
| URI: | http://repository.mercubuana.ac.id/id/eprint/56525 |
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